Online & Digital
Crusty Demons Tattoo Parlour
Deep Silver Games
Issue 2 | July 2008
Background
Deep Silver games asked New Media Maze to generate a viral marketing tool to spread awareness of their Extreme Motocross game ‘Crusty Demons’. The challenge was to engage casual gaming males aged 18 to 30 with a genre that traditionally has limited appeal beyond niche motocross fans.
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