Hands' (TV and banner); 'Dad' (press); 'Mood Swings' (press and banner)

Background

The Partnership for a Drug-Free America is a non-profit organisation focused on educating kids, teens, parents and communities about the risks and consequences of alcohol and drug abuse and the benefits of living drug-free. The TimeToTalk.org campaign is a year-round awareness campaign designed to encourage parents to begin talking to their kids about the risks of drugs. The objective of these executions was to drive traffic to the TimeToTalk.org website by convincing parents that they have the power to help keep their kids drug-free. At TimeToTalk.org, parents can get the help they need in starting and continuing the conversation about drugs and alcohol with their children.