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Background

Gothenburg Homeless Aid is a voluntary organisation that helps the homeless, substance abusers and other vulnerable people. People are a bit more generous around Christmas and tend to give more to those less fortunate than themselves, making the period a very important time for the Gothenburg Homeless Aid, when a large proportion of the entire year’s funding is collected. The organisation needed a mailing that would stand out amongst the onslaught of Christmas cards – another christmas card!