Mail & Door Drops
The World’s Longest Cover Letter
Volkswagen AG
Issue 6 | July 2008
Background
The new Golf Variant is the longest Golf of all time, its total length an impressive 4.55m. The new model is intended to compensate for a slight drop in market share. It is an A-segment estate car with a sporty, dynamic design, which is also extremely practical. This had to be communicated in an extraordinary way.