At The Foot Of The Slopes

Background

For Belgians, it's easy to go skiing thanks to Thalys and its Skihost service. Every Saturday from 22 December through to 5 April, Thalys makes a run departing from Brussels and Antwerp to great ski resorts in the French Alps (eg Chambery, Alberville and Moutiers). However, there has been no advertising about the Ski Train for more than ten years, so Thalys needed to find the best way to convey the message that it is THE solution to get from Belgium to the Alps or vice-versa in less than five hours.