Outdoor & Events
Ginger Sheep
Frucor - Frank Damn
Issue 7 | July 2008
Background
Drinks company Frank had just launched a new product - Frank Ginger Beer. Using the campaign line ‘refreshingly ginger’, TVCs brought unexpected ginger hair moments to life (a boy band, alien and baby). Aim Proximity was tasked with extending the campaign within the experiential space, taking the new brand to the people.