Integrated
Oyster iTunes
Transport for London
Issue 7 | July 2008
Background
Auto top-up (ATU) is a service that allows pay-as-you-go Oyster card balances to be topped up automatically whenever they drop below £5. The set up process is complicated – so the agency needed to help people to understand it and get them to sign up. The goal was to increase the number of Oyster ATU customers by 5%.