Online & Digital
I CARE
Embedded Button
Issue 23 | May 2012
Background
The concept for the I Care button formed after the devastating earthquake hit Japan. DDB noticed users online wanted to show support for the victims but felt it was inappropriate to click Facebook’s ‘Like’ button.
The agency was prompted to think of a new way for people to express support for social issues, natural disasters and charities in a simple and sharable way.