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A journey of Faith – The Return of Ferrorama

Issue 16 | September 2010

Background

Ferrorama is a model train made by Estrela, the biggest toy brand in the country.

Though it was discontinued in the 1980’s, the agency discovered a community of over 3,000 Ferrorama fans on Orkut (the biggest social network in Brazil) and set about persuading Estrela to relaunch the product.

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