Innovation
Nose
Beiersdorf
Issue 40 | September 2016
Background
Bad news for men #1: with 40% less brain area dedicated to the smell sense than women, the male sense of smell is lacking.
Bad news for men #2: men get used to their own body odour so they're not very good at smelling their own sweat.
Nivea Men, the toiletries and personal care giant, sought a solution to the problem to help men care more about, and be more confident of, their odour issues.
