Online & Digital
Meet Me There
Emirates Group – Emirates Skywards
Issue 29 | December 2013
Background
The objective for Emirates Skywards was to grow new and active members in 3 weeks using the snowball recruiting technique. Horizon Draftfcb Dubai and Blue Barracuda Dubai planned to target those who love to travel and, through them, hoped to reach as wide a network as possible of like-minded travellers.
This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Share
People Also Read
- Baby Made On Board - Proximity BBDO, Brussels
Issue 12, September 2009 - Live Rescue
Issue 16, September 2010 - Meet Graham
Issue 41, December 2016 - HerShe
Issue 56, September 2020 - UGM (User Generated Mailing)
Issue 8, September 2008 - The homeless letter
Issue 11, June 2009 - The spare underwear
Issue 21, December 2011 - The Caples Awards
Issue 29, December 2013 - The Caples Awards 2014
Issue 34, March 2015 - $HRED
Issue 34, March 2015