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A racy little number

First National Bank (FNB)

Issue 29 | December 2013

Background

FNB's Balance Transfer facility offers a helping hand to Credit Card customers. By allowing customers to transfer outstanding debt on their Credit Card's straight facility to the budget facility at a discounted interest rate, they get more affordable, consolidated repayments – thus bringing them into the black rather than the red on their financial statements. The task was

to find a way to tell customers about it, help them understand it, and take action.

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