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Inkable

Hewlett-Packard

Issue 31 | June 2014

Background

Nearly two billion people around the world had connected through social media, for the most part sharing their photos.

The trouble was, photos tended to get lost in the ether and forgotten so they were losing some of their resonance as personal ways of sharing a moment and sparking a smile.

The question was, could print be part of the solution for a young crowd of digital natives?

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