Outdoor & Events
Plastic Banega Fantastic (Making Plastic Fantastic)
Hindustan Unilever
Issue 57 | December 2020
Background
It’s known that brands like Unilever are some of the biggest contributors to plastic waste in the world. While Hindustan Unilever is already taking measures like introducing 100% eco-friendly packaging and refill solutions, implementing such measures across the market could take years. So, how could HUL take a more immediate step that would genuinely make a difference and overcome the impact of plastic pollution? To create meaningful impact, it was necessary to stand apart from the myriad of existing plastic initiatives.This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Share
People Also Read
- Baby Made On Board - Proximity BBDO, Brussels
Issue 12, September 2009 - Live Rescue
Issue 16, September 2010 - Meet Graham
Issue 41, December 2016 - HerShe
Issue 56, September 2020 - UGM (User Generated Mailing)
Issue 8, September 2008 - The homeless letter
Issue 11, June 2009 - The spare underwear
Issue 21, December 2011 - The Caples Awards
Issue 29, December 2013 - The Caples Awards 2014
Issue 34, March 2015 - $HRED
Issue 34, March 2015