Outdoor & Events
Plastic Banega Fantastic (Making Plastic Fantastic)
Issue 57 | December 2020
BackgroundIt’s known that brands like Unilever are some of the biggest contributors to plastic waste in the world. While Hindustan Unilever is already taking measures like introducing 100% eco-friendly packaging and refill solutions, implementing such measures across the market could take years. So, how could HUL take a more immediate step that would genuinely make a difference and overcome the impact of plastic pollution? To create meaningful impact, it was necessary to stand apart from the myriad of existing plastic initiatives.
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