Innovation
KLM Care Tag
KLM Royal Dutch Airlines
Issue 44 | September 2017
Background
Amsterdam had become one of the most popular tourist destinations of the world. In January 2017, more than a million people visited this city of 900,000 inhabitants. KLM wanted to be the most customer-centric airline in Europe. The question was, how could they help visitors to their capital city, expanding their service beyond their planes and the airport?This article is for Directory subscribers only
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