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Driven By Intuition

Lexus Europe

Issue 49 | December 2018

Background

The & Partnership has had a history of successful campaigns for Lexus highlighting the brand’s credentials as being at the edge of technical innovation, testing the boundaries of humans and machines working together. The 2015 “Hoverboard Project”, for instance, received worldwide coverage when Lexus engineers used magnetic levitation to create a hoverboard like the one in the film “Back to the Future.” In 2018, Lexus wanted an idea that would showcase the uniquely responsive features of the new Lexus ES, a car that responds intuitively to its driver’s intentions and to the changing road and traffic conditions.

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