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Star Hunt

McDonald's

Issue 55 | July 2020

Background

Saudis live during the night. It’s a ritual passed down from ancestors who, slept during the day to avoid the desert sun. They passed down another tradition of the night: star gazing. McDonald’s KSA was the 1st Fast food restaurant to get a license to open all night, which meant, no one was used to looking for an open restaurant LATE at night.

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