Online & Digital

Star Hunt
McDonald's
Issue 55 | July 2020
Background
Saudis live during the night. It’s a ritual passed down from ancestors who, slept during the day to avoid the desert sun. They passed down another tradition of the night: star gazing. McDonald’s KSA was the 1st Fast food restaurant to get a license to open all night, which meant, no one was used to looking for an open restaurant LATE at night.Subscribe to view more →
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