Integrated
Lacta, The Taste of Love
Mondelez International
Issue 47 | June 2018
Background
Over the last ten years, Lacta chocolate has established a tradition of long-form storytelling around its core proposition that people share love when they share Lacta. In 2018, they moved the idea forward with a 73-minute sci-fi love story, ‘The Taste of Love’, which was released on Valentine’s Day. To create anticipation for the film, a teaser campaign was devised to help users collectively answer, "What is love?" using Artificial Intelligence.This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Share
People Also Read
- Baby Made On Board - Proximity BBDO, Brussels
Issue 12, September 2009 - Live Rescue
Issue 16, September 2010 - Meet Graham
Issue 41, December 2016 - HerShe
Issue 56, September 2020 - UGM (User Generated Mailing)
Issue 8, September 2008 - The homeless letter
Issue 11, June 2009 - The spare underwear
Issue 21, December 2011 - The Caples Awards
Issue 29, December 2013 - The Caples Awards 2014
Issue 34, March 2015 - $HRED
Issue 34, March 2015