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AI Car Recognition app

FamousGrey, Dilbeek Belgium

Issue 62 | March 2022

Cesviamo: Wanna Bet We’ll Succeed?

RAPP - Tribal DDB
Issue 10 | March 2009

Cesviamo is about creating a new and engaging way to raise funds. By making solidarity a fun and responsible game, in which young people can play an active part and spread the word.
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Gorilla

RAPP London
Issue 10 | March 2009

A one off-viral based on the famous Cadbury's gorilla spot to help raise awareness of IFAW and their work to protect endangered species.
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Honda Snake

Sunset Comunicação
Issue 10 | March 2009

An email inviting farmers to test-drive the Honda TRX350. The email appeared to be the popular game Snake, but turned into a demo of the quadricycle.
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Monkey

RAPP London
Issue 10 | March 2009

A series of shocking banners designed to grab the attention of web users to the terrible reality of cruelty to children and to show them how a simple action, just a click, can be the first step to stopping it.
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The Rosen Project

CP Proximity Spain
Issue 10 | March 2009

In challenging times for automotive advertising, CP Proximity created a campaign microsite in which the contents were revealed little by little, as if it was a top secret project in development.
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Whodunnit?

WCRS
Issue 10 | March 2009

This second viral, a follow-up to last year's successful 'Moonwalking Bear', was designed to shock viewers into realising how easy it is not to notice things – like cyclists.
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Widget in a Banner

OgilvyOne Worldwide Malaysia
Issue 10 | March 2009

Live Unbuttoned with Levi’s 501 jeans. See how at 5.01pm every day.
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A Brief History Of The Mullet In Cricket

BMF Sydney
Issue 9 | December 2008

A tongue-in-cheek video clip showing the history of the mullet in cricket, to promote Commonwealth Bank’s sponsorship of the Australian One Day International cricket series and build engagement with the brand.
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Insults

RAPP
Issue 9 | December 2008

To increase online donations, the NSPCC created banner ads that put users in the place of an abused child by hurling insults at them.
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Isight Hijack

Saatchi & Saatchi NZ
Issue 9 | December 2008

A digital campaign that hijacks Mac users’ web-cams and displays their picture on FBI Recruitment's website to dramatise the brand line 'We know where you work'.
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The Alka-Seltzer Great American Road Trip

Proximity Canada
Issue 9 | December 2008

In order to position Alka Seltzer as a brand for younger people, Proximity created ‘The Alka-Seltzer Great American Road Trip’: 21 videos hosted on YouTube following two youngsters on a dodgy-tummy-filled trip of the States.
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Feeding Time

OgilvyInteractive Worldwide
Issue 8 | September 2008

A livestream banner for the Frankfurt Zoo intended to get users to interact directly with living animals. With a click of the mouse they are able to feed fish in a real aquarium.
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Global Warning

Clemenger Proximity Sydney
Issue 8 | September 2008

A poignant screensaver to encourage people to turn off their computer and monitor for the sake of the oceans.
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Here Today Goo Tomorrow

CMW Interactive
Issue 8 | September 2008

A multi-faceted online campaign that saw the iconic Cadbury Creme Eggs giving in to an irresistible inner urge to release their Goo across the digital space.
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Mess With Your Head

CMW Interactive
Issue 8 | September 2008

A range of applications and content that flexes Trident's 'Mess With Your Head' proposition in the digital space through Bebo
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Orange Balloon Race (Balloonacy)

Poke
Issue 8 | September 2008

An online race game, featuring the brand’s familiar balloon animals, that had users create and power their creations across a series of websites.
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Put Your Ass Online

Story UK
Issue 8 | September 2008

In order to deliver an opt-in email list of warm clients (as well as communicate the brand's price advantage), Story UK created the Donkey-Mail: an amusing talking donkey viral who doesn’t beat about the bush.
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COMPUTER BILD - SPAM

Jung von Matt AG
Issue 7 | June 2008

In order to advertise technology magazine COMPUTER BILD, Jung von Matt focused on the spam prevention tips it gives. By sending a series of emails simultaneously, the image of a skull and crossbones appeared in the recipient’s inbox. Upon opening the emails, one of 33 anti-spam tips was shown.
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Face Up To Poverty

M&C Saatchi/Mark
Issue 7 | June 2008

A campaign to encourage the use of MMS by leveraging Optus’s sponsorship of Make Poverty History (MPH) and inviting people to submit their faces by MMS to the world’s largest-ever visual petition.
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Fed Up With A Disappointing Valentine's Day?

Chemistry Communications Group
Issue 7 | June 2008

Everyone’s had at least one Valentine's Day that has been less than perfect. The Baileys Lounge sent a digital team of expert coaches to help The Baileys Lounge members get the inspired Valentine's Day they deserved. Consumers answered a series of questions on the website and from these answers the coaches provided a recommendation directly to their loved one or friend, giving them ideas including flowers, restaurant, city breaks and of course the perfect Baileys drink for Valentine's Day!
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Half Lives

OgilvyOne Worldwide Sdn Bhd
Issue 7 | June 2008

An interactive online game wherein users had to find their other half in order to celebrate coupledom and generate awareness of Levi’s Tee For Two couple t-shirts. Upon visiting the microsite, targets were allowed a trial game to tease them. However, product purchase was required to win the prizes, which included a Valentine’s dinner for two and a set of His and Hers fragrances.
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Jump In, Jump Out

Profero
Issue 7 | June 2008

In order to combat the rapidly increasing problem of cyberbullying, Profero created a campaign of five online executions targeting those who passively accept it.
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Mercedes Pro Safe

Proximity BBDO Paris
Issue 7 | June 2008

A website to promote Mercedes S-Class Integral Safety Concept features.
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Pledge Engine

RMG Connect New York
Issue 7 | June 2008

In 2007, the Marine Corps wanted to take recruitment beyond the borders of their own sites, leveraging the reach of social networks. With this in mind, the Marines Pledge Engine was developed: an application that invites friends, family, and future Marines to make a meaningful statement about their values. In doing so, each person creates a personalised video declaration connecting their ideals to those of the Marine Corps.
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Reverse Intrusion

Proximity BBDO Paris
Issue 7 | June 2008

An online banner campaign that turns the user into the intruder. Pop-up ads, triggered by certain keywords, play short videos that tell the viewer not to disturb, and to click on the link instead to find out about the new Chrysler Sebring.
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Terminate a Mate

20:20 London
Issue 7 | June 2008

A mobile campaign using the phone’s GPS technology to pinpoint the actual location of the recipient to promote the launch of Virgin 1’s new TV series Terminator: The Sarah Connor Chronicles.
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The Great Conspiracy

Aim Proximity New Zealand
Issue 7 | June 2008

A Valentine’s Day plane fly-by for which all NZ guys could take credit, by turning up with their girls at the right time and place on the day.
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Elvis Alive In Argentina

Wunderman Buenos Aires
Issue 6 | March 2008

In order to showcase the power of Wunderman Buenos Aires’ work, the agency used viral marketing techniques to convince the world that Elvis was alive and well in Argentina.
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FOCUS-CAMPUS Webshredder

OgilvyInteractive / OgilvyOne Frankfurt
Issue 6 | March 2008

A website ‘shredding’ site for student magazine FOCUS-CAMPUS, intended to call students’ attention to its quality journalism in a playful, attention-grabbing, and unconventional way.
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HSBC Green: 'There’s No Small Change'

RMG Connect New York
Issue 6 | March 2008

A combination of direct mail pieces, online banners and an application heavy website to educate HSBC customers on the small changes they could make on a daily basis to help the current environmental situation, and in turn establish the company as the world’s foremost environmentally friendly bank.
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