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Agency self-Promotion

Shackleton

Issue 62 | March 2022

Porcelain Bones

LES GAULOIS
Issue 42 | March 2017

Amgen is one of the world's leading biotechnology companies, constantly in search of therapies that will improve the lives of those who suffer from serious diseases such as Osteoporosis.
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Addressing The Problem

OgilvyOne London
Issue 41 | December 2016

75% of the world's population had no reliable system of addressing. Streets, house numbers and post-codes simply did not exist.
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Forward The Cure

The Leo Burnett Group Thailand
Issue 41 | December 2016

Uhmpang hospital had noticed that well-to-do city-dwellers tended to have a lot of unused medicines and prescriptions. Those meds could be used by less well-off patients.
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Hologram

Clemenger BBDO Melbourne
Issue 41 | December 2016

The DM campaign promoted the launch of the Mercedes-Benz GLC and pushed the boundaries in innovation by being the first to use hologram technology.
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IKEA Cross-stitched mailer

LIDA
Issue 41 | December 2016

IKEA wanted to drive some of their most valued FAMILY members to a website, where they could download a £5 voucher if they chose to opt in to email communications.
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Kobe’s Rules Book

Africa
Issue 41 | December 2016

Kobe Bryant had retired, he who was one of the greatest basketball players of all time.
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Rider Reminder

Clemenger BBDO Melbourne
Issue 41 | December 2016

Car-dooring, the act of opening a car door into the path of a passing cyclist, was responsible for hundreds of injuries and even deaths every year in Victoria.
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Test Drive the BBC

Partners Andrews Aldridge
Issue 41 | December 2016

The task was to grab the attention of senior global decision makers at premium car brands and get them to consider BBC World News and bbc. com as an advertising platform.
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The Ultimate Experiment

Mecka
Issue 41 | December 2016

Nexans was one of the world's largest producers of cable equipment. One of their product segments was fibre cable, in which they were market leaders in Sweden.
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Talking Bones

Grey Paris
Issue 40 | September 2016

More than 125,000 victims of political violence and torture live in France.
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Winston Fletcher Fiction Prize 2016

MullenLowe London
Issue 40 | September 2016

Now in its third year, the Winston Fletcher Fiction Prize was created by a group of individuals from the advertising community in memory of one of advertising's greats, the late Winston Fletcher (1937 – 2012).
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X-Ray Casts

Colenso BBDO
Issue 40 | September 2016

What is it about kids in New Zealand that about 10,000 break their arms every year? Is it the rugby? Or embracing that outdoors, all-action, life?
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Haus of Versant

Republik New Zealand
Issue 39 | June 2016

In the market for digital printers, there was not much differentiation between either the products themselves or the brand manufacturers.
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JCDecaux: The Mistake

BBDO Belgium
Issue 39 | June 2016

JCDecaux is the largest outdoor advertising operator famous, especially in Belgium for its 2m. billboards. It also sells bigger formats, but most marketing directors don't know that.
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Kit Mail Hologram

J. Walter Thompson Japan
Issue 39 | June 2016

In Japan, the name Kit Kat sounds similar to the Japanese phrase "Kitto Katsu", which means "will surely win".
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The Bursting Book Mailing

Ogilvy & Mather Advertising Germany
Issue 39 | June 2016

The “Senckenberg” is a world famous natural history museum and a research centre for biodiversity.
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The Fit Nesting Dolls

BBDO New York
Issue 39 | June 2016

Brick is a small US gym network, with locations in major cities like New York, Boston and LA.
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The Weapen

DDB Hamburg
Issue 39 | June 2016

They may not always be universally popular, but journalists are an essential part of democracy and freedom of information, digging away to tell stories some would rather hide, challenging governments and holding power to account.
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The Alternative Manual

Publicis Romania
Issue 38 | March 2016

Dacia is the traditional sponsor of Gaudeamus, the biggest book fair in Romania.
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The Most Helpful Measuring Tape in the World

Leo Burnett Toronto
Issue 38 | March 2016

For 38 years, the delivery of the IKEA catalogue to tens of thousands of Canadian homes was a much-anticipated event.
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Volkswagen revives the good old classic cassette

DDB Studio Brussel
Issue 38 | March 2016

Owners of classic cars often worry that the maintenance and repair of their vehicles could jeopardise their historical character and reduce their value.
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Football or father?

BBDO Belgium
Issue 37 | December 2015

Love Condom was a Belgian brand of condoms. It was a challenger brand without the sort of budgets of the big players such as Durex.
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Inspiring Spirit

Saatchi & Saatchi Singapore
Issue 37 | December 2015

In a tongue-in-cheek online video, Scoot's CEO informed Spirit Airlines that if they wanted to duplicate his brand, they should at least do it well.
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Super Redirection

MercerBell, Australia
Issue 37 | December 2015

In Australia, a portion of everyone's salary went into superannuation.
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The Tribal Rapport Field Guide

Impact BBDO Dubai
Issue 37 | December 2015

To promote the Mercedes-Benz G-Class, regarded as the best off-road vehicle in its class, an engaging giveaway to both existing and prospective customers was required.
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#the cube 37 days

Leo Burnett Paris
Issue 36 | September 2015

Groupe Atlantic wanted to show how important heat is for life in order to strengthen their position as France's leading provider of heating from electricity.
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Adventures of Penny; Itau’s Piggy Bank Book

DM9DDB
Issue 36 | September 2015

The story of a young boy with many dreams who received a present from his father to help him achieve those dreams
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Ashes

McCann Madrid
Issue 36 | September 2015

Every year at Christmas, Campofrio had talked to consumers about the everyday problems of life in Spain, urging them to "Let nothing and no one deprive us of our way of enjoying life".
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Families on the verge of extinction

Famous
Issue 36 | September 2015

Worldwide, there were just 3,200 tigers left in the wild.
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Soap Bus Ticket

Leo Burnett Solutions Inc
Issue 36 | September 2015

To stop the spread of germs on Sri Lanka's crowded buses, Asiri Hospitals, one of the country's largest healthcare providers, created the Soap Bus Ticket.
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