Photo Coach

Background

Canon’s mission is to help everyone realize their creative vision, and to provide the tools and knowledge to make it a reality – in a way that informs and inspires. Many amateur photographers lose great photo opportunities because they aren’t aware of what makes a great picture. Canon saw an opportunity to help people capture unique images and educate them about what goes into taking a great photo. 360i’s objective was to create a campaign reflective of Canon’s heritage as an innovative, technology-focused brand that provides photographers the tools and knowledge needed to take amazing photos.