Background
In 2011, Belgium broke the world record for the longest period without a government: 541 days. On May 26th 2019, Belgium voted again. The result was an even more fragmented political landscape between the Dutch-speaking North of the country and the French-speaking South. In fact, the country was so divided that the political leaders from both sides of the country refused to sit together at the same table. As a Belgian beer brand wanting Belgium to avoid beating its own world record again, Leffe wanted to send the politicians a strong signal.
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