Outdoor & Events
Grant’s Corner to Corner - Lion Nathan New Zealand
RSVP Gold, Customer Engagement
Issue 18 | March 2011
Background
Grant’s Family Reserve is a blended scotch whisky that comes in a distinctive triangle shaped bottle. In 2009 aggressive competitor pricing activity caused Grant’s to lose its market lead. Until this point, market share leadership had always been driven by alternate price discounting between the main brands. This undermined consumer loyalty.