Weis Juicy Cuts

Background

 Weis is a well-loved Australian ice cream brand with a 60 year heritage. Coming in a range of flavours, the ice cream bars contain a strip of iced fruit alongside a strip of vanilla ice cream. The challenge was to make a new generation of younger Aussies fall in love with Weis, while highlighting a key truth about the product – that Weis only use real, whole fruit in their ice cream.