Skinny is a low-cost telco from New Zealand.
They have only 20% of the ad spend of their nearest competitor, but double the Net Promoter Score, the willingness of customers to recommend Skinny to others, registered at a whopping +55.
The task was to grow the brand by driving acquisition and raising Skinny’s brand consideration metrics from 37% to 40%, and credibility from 34% - 38%.
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