Integrated
Malnutrition Labels
DOLE Foods
Issue 58 | March 2021
Background
Committed to providing access to sustainable nutrition for 1 billion people and moving towards zero processed sugar in all products by 2025, Dole Packaged Foods, LLC took its efforts to raise awareness to new heights with Malnutrition Labels. An experiential initiative designed to spark conversation and action around these imperative global issues, the activation sheds light on the gaps in nutrition access, affordability, and acceptability. Inspired by the trusted and universally known nutrition label, the Dole initiative is designed to call attention to malnutrition and food insecurity. The campaign kicked off in New York, Los Angeles, and Baltimore with a series of larger-than-life projections meant to call attention city- and nationwide to alarming nutritional issues and further the awareness of the estimated 54 million people facing food insecurity today.This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
People Also Read
- Beanstalk
Issue 17, December 2010 - The Gift That Keeps On Giving
Issue 26, March 2013 - The Beauty Inside
Issue 27, June 2013 - Audi Toy Service
Issue 30, March 2014 - The Visual Gift Box
Issue 30, March 2014 - #URL300KM
Issue 39, June 2016 - WaveShades
Issue 46, March 2018 - Michelin Impossible
Issue 53, December 2019 - It’s Miller Time Campaign
Issue 54, March 2020