Outdoor & Events
A journey of Faith – The Return of Ferrorama
Issue 16 | September 2010
Background
Ferrorama is a model train made by Estrela, the biggest toy brand in the country.
Though it was discontinued in the 1980’s, the agency discovered a community of over 3,000 Ferrorama fans on Orkut (the biggest social network in Brazil) and set about persuading Estrela to relaunch the product.