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Bot Friends Powered by ‘WhatsApp’

ABinBev

Issue 48 | September 2018

Background

Poker beer had stood for friendship since 1929 but the nature of friendship had changed since then. People no longer gathered in front of the TV, they congregated in WhatsApp groups. But if Poker wanted to join them there, they couldn’t because WhatsApp doesn’t allow advertising. It is fully encrypted to keep brands at bay.

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