Shop for Help

Background

Since the introduction of lockdown (“circuit breaker”) measures in Singapore from April 2020, there has been a significant increase in domestic violence. Gender-equality group AWARE received a total of 752 calls to its Helplines in May 2020 (a 137% increase in family violence reports 436% increase in emotional and psychological distress vs 2019). This was a new, worrying, all-time high record for the organization, whose Helpline had been in place since 1991. AWARE urgently wanted to reach more women with their helpline. The objective was to find new, innovative ways to make AWARE's services accessible to women while trapped at home, lacking privacy.