Em Khalil

Background

Women in Lebanon don’t have equal rights. Yet everyone accepts that, even women. Bou Khalil, being a supermarket, a place where most of Lebanon’s society believes a woman belongs, wanted to change the status quo. And Bou Khalil was the perfect supermarket to do so because its own name carries a layer of gender inequality. Bou Khalil is a family name, which in Arabic means ‘father of Khalil’. In 1935, the family name became the brand and so the entire brand was built on a male figure.