Background
Once a political holiday, March 8th is now International Woman’s Day and an opportunity for Russians to show their feelings to their loved ones and to please them with various gifts and flowers.
Usually, fathers, sons and lovers leave it till the last moment to buy their flowers and, knowing this, florists take advantage of the rush and crank their prices up.
The Village, an online magazine for smart Moscow citizens, wanted to stand up for its readers and help prevent them being exploited.
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