Integrated
Printed By Somerset
Printed By Somerset
Issue 41 | December 2016
Background
Somerset, a small printing shop in Mississauga, specializes in beautiful, high-quality printing. But they weren't getting the credit as such. Somerset's existing clients weren't taking advantage of their capabilities.
They had two unique challenges. They needed to grow their business by appealing to a very niche clientbase – the audience that appreciated their offering: the creative community. And they were trying to grow their printing business in a world that was growing in a digital direction.