Online & Digital
Jumeirah Inside
Jumeirah Group
Issue 38 | March 2016
Background
The Burj Al Arab Jumeirah was widely known to be the world's most luxurious hotel as well as the icon of Dubai.
What wasn't so commonly known was that it was the flagship hotel of the Jumeirah Group and one in a collection of 21 luxury hotels and resorts.
The task was to raise awareness of both the Group and its other hotels.