Integrated
Red Flag - Cadbury Canada
Best Integrated Communications Campaign
Issue 18 | March 2011
Background
With growing affluence and a burgeoning middle class in post-80’s China, the outdoors has taken on a completely new meaning bringing with it great business potential for outdoors products and brands. The North Face Company wanted to capitalise on this growing outdoor market with a campaign which would result in high talkability and an upsurge in sales across China.