#justaddski and get the season started

Background

The new Peak Performance winter collection was launched in the early autumn. The aim of the campaign was to get consumers to think about the upcoming ski season earlier and what they needed to buy to prepare for it.

Peak Performance wanted to capture all dimensions of the ski season. Starting off with the long wait, the anticipation, pre-training and then switching to powder turns, drops, the good times with friends and touring to that stunning peak. All with a single hashtag #justaddski