Online & Digital
”Who’s Driving”
Toyota Motor Europe
Issue 32 | September 2014
Background
The Toyota Aygo was a small city car, which had been sold in Europe since 2005.
At the Geneva Motor Show in 2014 Toyota revealed a completely redesigned and new-looking model aimed at younger drivers.
The 'Go Fun Yourself' idea ran across different channels including cinema, TV, social and print advertising.