The Directory Big Won Rankings 2015

The rankings are compiled for Directory magazine and further information can be found at www.directnewideas.com or by emailing Patrick@directnewideas.com.

This years rankings were compiled from the details of:

Top countries for creativity 2015

2015 rank Points 2014 rank 2013 rank 2012 rank
1. USA 5053 1 1 1
2. UK 2759 2 3 4
3. Australia 1761 5 2 4
4. Germany 1514 7 5 2
5. France 1409 4 7 6
6. Brazil 1224 3 4 5
7. Spain 1222 10 18 19
8. UAE 1138 6 6 7
9. Japan 1131 8 12 11
10. India 956 9 15 13

Top holding companies

1. WPP 6229 2 2 2
2. Omnicom 5559 1 1 1
3. Publicis 4494 3 3 3
4. IPG 1700 4 4 4
5. Havas 536 6 5 5
6. Dentsu 416 5 6 6
7. M&C Saatchi 248 7 7 7

Top networks

1. BBDO 2781 1 2 1
2. Leo Burnett 2116 4 4 3=
3. DDB 1652 3 3 3=
4. Ogilvy 1482 2 1 2
5. Y&R 1291 5 5 5
6. Grey 1191 11 - 13
7. McCann Erickson  840 8 6 12
8. Saatchi & Saatchi  794 13 - 8
9. TBWA 751 6 8 6
10. JWT 586 9 9 7

Top media agency networks

1. Starcom Mediavest 446 1 1
2. Mindshare 227 4 4
3. OMD 211 3 2
4. Mediacom 186 8 -
5. UM 143 5 6
6. Horizon Media 130 - -
7. Zenith Optimedia 116 6 -
8. PHD 76 2 7
9. MEC Global 50 7 -
10. Havas Media 40 10 -

Top agencies for creativity

1. BBDO New York 471 5 11 2
2. R/GA, New York 399 81 24 25
3. Grabarz & Partner 363 502 358 71
4. Leo Burnett Beirut 351 20 28 6
5. adam&eveDDB London 321 2 69 259
6. Colenso BBDO, Auckland 319 13= 4 1
7. Droga5 New York 294 41 145 148
8. Dentsu Tokyo Japan 272 1 11= 8
9. DDB Spain Madrid 270 90 626 962
10. Leo Burnett Toronto 263 251 40 30
11. AMV BBDO, London 256 11 29 4
12. Leo Burnett Sydney 239 7 8 58
13. Grey New York 231 32 70 89
14. FP7/DXB Dubai UAE 220 63 87 72
15. The Martin Agency Virginia 220 334 49 228
16. Leo Burnett Chicago 212 53 64 101
17. Wieden+Kennedy London 209 76 157 94
18. F/Nazca Saatchi, Sao Paulo 206 855 98 62
19. AlmapBBDO Sao Paulo 197 4 3 11
20. Marcel Paris France 190 28 24 56

Top media agencies

1. Starcom Mediavest Group Sydney 117
2. UM Mena Dubai 113
3. Starcom Mediavest Group Beirut 99
4. Horizon Media New York 90
5. Mindshare New York 64
6. Mediacom Düsseldorf 52
7= Slingshot Media Sydney 44
7= Zenith Optimedia Paris 44
9= Horizon Media Los Angeles 40
9= Mindshare Istanbul 40

The most awarded campaigns of 2015

Top campaigns across all categories

1. ZDK Gesellschaft Nazis Against Nazis Grabarz & Partner Hamburg 323
2. No Somos Delito Holograms for Freedom DDB Madrid 255
3. KFC Malaysia Drumstick/Burger/Fries BBDO Kuala Lumpur 177
4. Geico USA Unskippable ads The Martin Agency, Richmond 170
5. P&G Always #LikeAGirl Leo Burnett Toronto 151
6. Burger King Proud Whopper David Miami 144
7. Samsung Korea Look At Me Cheil Seoul 138
8. Under Armour I Will What I Want Droga5 New York 131
9. Johnnie Walker Keep The Flame Alive Leo Burnett Beirut 127
10= Ad Council USA Love Has No Labels R/GA New York 126
10= States United The Gun Shop Grey New York 126

Top press campaigns

1. 28 Too Many Flags campaign Ogilvy & Mather London 47
2. KFC Drumstick/Fries/Burger BBDO Proximity Kuala Lumpur 37
3. Unilever Pure It Rural/Urban Lowe Indonesia  33
4. City of Buenos Aires Dog/Baby/Moths La Comunidad, Buenos Aires 32
5. UNICEF Chile Nerd/Fatty/Weak Prolam Y&R Santiago Chile 28
6. PHD Bikes Piston/Kickstarter/Fork Y&R Prague 26
7. Musee de la Grande Guerre du Pays de Meaux Grenade/Saw/Prothesis DDB France Paris 26
8. Land Rover USA Elephant/Ape/Frog Y&R New York 24
9. Knorr Quick Popstar/Superhero/ Mullen Lowe Brazil 21
10. New Zealand Breast cancer Association Wrinkles Skinfood Colenso BBDO, Auckland 19

Top poster campaigns

1. KFC Drumstick/Fries/Burger BBDO Proximity Kuala Lumpur 64
2. UNICEF Chile Weak/Nerd/Fatty Prolam Y&R Santiago 38
3. Apple iPhone6 World Gallery TBWA Media Arts L.A. 30
4. Essel Group Sofa/Puddle/Basement McCann Erickson India 28
5. Findmyfare Golf/Surfboard/Guitar Leo Burnett Sri Lanka 25
6= Thalys Sounds of the City Rosapark Paris 22
6= WWF Australia Tigers/Sharks/Rhinos Leo Burnett Sydney 22
8. Dabur Saxophone/French Horn/Flugelhorn McCann Erickson India 21
9= City of Buenos Aires Cycling campaign La Comunidad Buenos Aires 18
9= Abrinq Foundation Save the Children Lew Lara TBWA Brazil 18

Top TV and film campaigns

1. Leica Gallery 100 F/Nazca Saatchi Sao Paulo 82
2. John Lewis Monty’s Christmas adam&eve DDB London 69
3. Geico Unskippable ads The Martin Agency, Richmond 62
4. Intel + Dell What Lives Inside Pereira O’Dell San Francisco 56
5. Sport England This Girl Can FCB Inferno London 53
6. Nike India Make Every Yard Count  JWT Mumbai 52
7. Sainsbury’s 1914 AMV BBDO London 51
8. Guinness Made of Black AMV BBDO London 48
9. Atlantic Group 37 Days Leo Burnett Paris 39
10. IKEA Beds Mother London 37

Top direct campaigns 2015

1. ZDK Gesellschaft Demokratische Kultur Nazis Against Nazis Grabarz & Partner 117
2. No Somos Delito Holograms for Freedom DDB Spain 75
3. Canal+ The Interactive Form BETC Paris 70
4. Burger King USA Proud Whopper David Miami 53
5. L’Oreal Paris Makeup Genius McCann Erickson Paris 44
6. P&G Always #likeagirl Leo Burnett Toronto 41
7. The ALS Association Ice Bucket Challenge ALS Association 40
8= Intermarché The Freshest Orange Juice Marcel Paris 38
8= Volvo Interception Grey New York 38
10= States United to Prevent Gun Violence The Gun Shop Grey New York 36
10= Beiersdorf Brazil Nivea Sun Doll FCB Sao Paulo 36

Top radio campaigns

1. Doom South Africa O’Flannegan Cockroaches campaign TBWA Hunt Lascaris 40
2. Lucozade Team Building/Night Before campaign Ogilvy Johannesburg 38
3. Mars Skittles Disney/Opera/YouTube (songs) DDB South Africa 36
4= Toys City Indonesia  Saddam/Hitler campaign Ogilvy Indonesia 34
4= Moms demand Action Scotter/Soaker/Poodle Grey Toronto 34
6. Legacy Australia Letters of Gallipoli campaign GPY&R Melbourne 32
7. Popakademi Punk/Rap/Boyband DDB Düsseldorf 30
8. Bundaberg Rum Men Like Us Like Bundaberg Leo Burnett Sydney 29
9= Farmatodo Sanitizer Washington/Lincoln campaign Wunderman Colombia 28
9= SBS Belgium Yoghurt/Sanitary Pads campaign BBDO Belgium 28

Top digital campaigns

1. Under Armour I Will What I Want Droga5 New York 96
2. Geico Unskippable ads The Martin Agency, Richmond 92
3. ZDK Gesellschaft Nazis Against Nazis Grabarz & Partner Hamburg 71
4. No Somos Delito Holograms for Freedom DDB Madrid 63
5. Johnnie Walker Keep the Flame Alive Leo Burnett Beirut 60
6. Soundcloud Berlin Wall of Sound Grey Germany 57
7. Honda UK The Other Side Wieden+Kennedy London 54
8= Intel + Dell What Lives Inside Pereira O’Dell San Francisco 52
8= Hammerhead Hammerhead Navigation R/GA New York 52
10. Foot Locker Horse with Harden BBDO New York 49

Top design campaigns

1. Jordan Brand The Last Shot AKQA San Francisco 46
2. KFC Malaysia Drumstick/Fries/Burger BBDO Kuala Lumpur 38
3. Honda Motors Beautiful Engines Mori Tokyo 36
4= Dabur French horn/Flugehorn McCann Erickson India 33
4= Tokio Marine Junior Swimming Championships Dentsu Tokyo 33
6. Malaysian Nature Cut a Tree, Kill a Tree Y&R Malaysia 32
7= Burger King USA Proud Whopper David Miami 30
7= Rosenthal Weddinglope Kolle Rebbe Hamburg 30
9. Formation Formation United Fitch London 28
10. Ministry of Environment Priceless Traps Geometry Global Colombia 27

Top alternative & innovative campaigns

1. ZDK Gesellschaft Nazis Against Nazis Grabarz & Partner Hamburg 32
2. Sport Clube do Recife Security Moms Ogilvy Sao Paulo 22
3. Samsung Argentina Safety Truck Leo Burnett Buenos Aires 18
4= Atlantic Group 37 Days Leo Burnett Paris 14
4= Fiat Brazil Safety Wi-Fi Leo Burnett Tailor Made Sao Paulo 14
4= Melanoma Patients Melanoma Likes Me GPY&R Brisbane 14
4= Baidu Online Chopsticks Baidu Online Network 14
8= Jordan Brand The Last Shot AKQA San Francisco 12
8= L’Oreal Paris Makeup genius McCann Erickson Paris 12
8= Intermarche The Freshest Orange Juice Marcel Paris 12
8= Ad Council USA Love Has No Labels R/GA New York 12

Top integrated campaigns

1. Allstate Insurance Social Savvy Burglar Leo Burnett Chicago 37
2. John Lewis Monty’s Christmas adam&eve DDB London 23
3. Intermarche Inglorious Fruits Marcel Paris 18
4. Optus Australia Clever Buoy M&C Saatchi Sydney 17
5= No Somos Delito Holograms for Freedom DDB Madrid 15
5= Johnnie Walker Keep the Flame Alive Leo Burnett Beirut 15
7. Canon Australia Shine Leo Burnett Sydney 14
8= Ardmona Australia #MyFamilyCan Leo Burnett Melbourne 13
8= Jordan Brand Re2pect Wieden+Kennedy New York 13
10= Domino’s Emoji Ordering CP+B Boulder 12
10= CBC Newsworld Abla Fahita JWT Cairo 12
10= Coca-Cola SA A Rainbow for the Rainbow Nation FCB Johannesburg 12

Top PR campaigns

1. ZDK Gesellschaft Nazis Against Nazis Grabarz & Partner Hamburg 52
2. Visit Britain Great Chinese Names Ogilvy PR Beijing 28
3. Samsung Korea Look At Me Cheil Seoul 27
4. States United The Gun Shop Grey Activation & PR New York 26
5. P&G Always #LikeAGirl Leo Burnett Toronto 22
6. No Somos Delito Holograms for Freedom DDB Madrid 21
7= General Motors #Technologyandstuff Fleishman-Hillard Dallas 18
7= Quiksilver Japan True Wetsuits TBWA Hakuhodo/Material Japan 18
7= Volvo Interception Waggener Edstrom New York 18
7= Optus Australia Clever Buoy M&C Saatchi/Fuel Communications 18
7= Burger King Proud Whopper Alison Brod PR 18
7= Adobe USA Photoshop Murders Edelman San Francisco 18

Top mobile campaigns

1. Samsung Korea Look At Me Cheil Seoul 45
2. Hammerhead Hammerhead Navigation R/GA New York 28
3= L’Oreal Paris Makeup Genius McCann Erickson Paris 24
3= Equinox The Pursuit R/GA New York 24
5. EA Sports Madden Giferator Grow Norfolk Virginia 23
6. CHECT The Next Photo Wunderman London 21
7= Canon Denmark Canon Gig App Uncle Grey Copenhagen 17
7= Optus Australia Clever Buoy M&C Saatchi/Fuel Communications 17
9. Melbourne Writers Festival Twists & Turns JWT Melbourne 16
10. Gibson Guitar Les Paul Skill Check serviceplan Munich 15

Top outdoor, ambient campaigns

1. No Somos Delito Holograms for Freedom DDB Madrid 23
2. States United The Gun Shop Grey New York 18
3. Beijing Subway Firemen/Pizza/Paramedics Grey Group China 16
4. UN Food Programme 805 million names Forsman&Bodenfors Sweden 14
5= Reprieve Not A Big Splat BBDO Lahore 12
5= Public Transport Victoria Donation Posters GPY&R Melbourne 12
5= Stiftung fur Lebens Lifetime Clock serviceplan Munich 12
8. Red Cross Serbia Button New Moment Belgrade 11
9= Sakker el Dekkene Lebanon4Sale Leo Burnett Beirut 10
9= Sport Clube do Recife Security Moms Ogilvy Sao Paulo 10
9= Samsung Argentina Safety Truck Leo Burnett Buenos Aires 10
9= Apotek Hjartet Blowing in the Wind Akestam Holst Sweden 10

Top media campaigns

1. Vodafone Turkey Red Light App Y&R Team Red Istanbul/Mindshare 31
2. Smartlife Foundation Project Akshar Alphabets FP7/DBX Dubai 24
3= No Somos Delito Holograms for Freedom DDB Spain 23
3= 3M Russia (Post It) The banner that makes you like banners BBDO Russia 23
3= Burger King Korea Morning Like A King Cheil Seoul 23
6= Sakker el Dekken Lebanon4Sale Leo Burnett Beirut 20
6= Johnnie Walker Keep The Flame Alive Leo Burnett/Starcom Mediavest Beirut 20
8. Samsung Australia Lifelive Leo Burnett/Starcom Mediavest Sydney 19
9= Roads and Transport Authority Back Off Radio Geometry Global Dubai  18
9= Baobeihijijia China Search for Wi-Fi, Search for Children TBWA Shanghai 18
9= KAFA Lebanon Vote for us, we’ll vote for you Leo Burnett Beirut 18

Top Chief Creative Officers

1. Bechara Mouzannar Leo Burnett MENA 477
2. David Lubars BBDO Worldwide 471
3. Greg Hahn BBDO New York 465
4. Ralf Heuel Granarz & Partner Hamburg 363
5. Nick Worthington Colenso BBDO Auckland 319
6. Andy DiLallo Leo Burnett Sydney 294
7. Dave Droga/Ted Royer Droga5 New York 293
8. Jose Maria Roca De Vinals DDB Spain 263
9. Joe Alexander The Martin Agency USA 231
10= Tor Myhren/Per Pedersen/Andreas Dahlqvist Grey New York 220
10= Ben Coulson GPY&R Australia 220

Top Executive Creative Directors

1.Malek Ghorayeb Leo Burnett Beirut 358
2. Ben Priest adam&eve DDB London 293
3. Emer Stamp/Ben Tollett - adam&eve DDB London 268
4.Guillermo Santaisabel/Javier Urbaneja DDB Madrid 263
5. Susan Hoffman Wieden+Kennedy Portland 209
6. Ari Halper Grey New York 196
7. Tony Davidson Wieden+Kennedy London 193
8. Ben Welsh M&C Saatchi Sydney 191
9. Paul Banham FP7/DXB Dubai 190
10. Dimitri Guerassimov/Fabien Teichner Marcel Paris 185

Top copywriters

1. Alina Meisenbach/Matthaus Bauer Grabarz 323
2. Daniel Rodriguez DDB Spain 255
3. Adam Chan/Tan Chee Keong Ogilvy Malaysia 177
4. AJ Hassan/Angel Capobianco Leo Burnett Toronto 175
5= Ivan Guerra David Miami 144
5= Ugur Sonmez Y&R Istanbul 144
7. Felix Richter Droga 5 New York 141
8= Nayaab Rais FP7/DXB Dubai 138
8= Adrian Sim/Songha Lee Cheil Seoul 138
10. Lama Bawadi Leo Burnett Beirut 133

Top art directors

1. Yasemin Boyraz/Fiete Luehn Grabarz + Partner 323
2. Cristina Rodriguez DDB Spain 263
3. Carina Teo BBDO Malaysia 177
4. Hmi Hmi Gibbs/Nick Bygraves Leo Burnett Toronto 175
5= Mustafa Ozmal Y&R Istanbul 144
5= Rodrigo Bistene/Bruno Luglio David Miami 144
7. Alexander Nowak Droga5 New York 141
8= Seeun Kim/Joohee Lee Cheil Seoul 138
8= Jospehine Younes FP7/DXB Dubai 138
8= Ali Rez BBDO Pakistan 138

Top planners

1. Philipp Schwartz Grabarz + Partner 323
2. Karuna Rawal/Rachel Darville/Anna Coscia Leo Burnett Toronto 175
3. Laura Jones Leo Burnett Toronto 167
4= Chris Seongwook Cheil Seoul 138
4= Samer Shoueiry/Tina Sioufi Leo Burnett Beirut 138
6. Candice Chen Droga5 New York 125
7. Malissa Masurel/Luca Conte Saatchi Geneva 117
8. Ali Rez/Sohaib Zahid Umar BBDO Pakistan 116
9. Amelia Wood/Su Day Ogilvy London 101
10= Kevin Rankin R/GA New York 95
10= Youmna El Asmar Leo Burnett Beirut 95

Country Top 10 Lists

  ARGENTINA  
1 Leo Burnett Buenos Aires Argentina 159
2 Ogilvy & Mather Argentina 101
3 La Comunidad, Buenos Aires 84
4 Grey Argentina, Buenos Aires 79
5 FCB Argentina Buenos Aires 33
6 DDB Buenos Aires Argentina 28
6 Del Campo Saatchi & Saatchi Argentina Buenos Aires 28
8 Santos Buenos Aires 10
9 DON Buenos Aires 9
10 JWT Argentina Buenos Aires 6
  AUSTRALIA  
1 Leo Burnett Sydney 239
2 M&C Saatchi Sydney 182
3 Leo Burnett Melbourne 145
4 GPY&R Melbourne Australia 133
5 GPY&R Australia Brisbane 107
6 Whybin TBWA Melbourne Australia 103
7 McCann Erickson Melbourne 82
8 DDB Melbourne 48
9 Clemenger BBDO Sydney 42
10 BMF Sydney 41
  BELGIUM  
1 BBDO Belgium Brussels 67
2 Publicis Brussels 36
3 LDV United Belgium Antwerp 22
4 DDB Brussels 19
5 Happiness Brussels 16
6 Duval Guillaume, Antwerp 12
7 Famous Brussels 6
  BRAZIL  
1 F/Nazca Saatchi & Saatchi, Sao Paulo 206
2 AlmapBBDO Brazil Sao Paulo 197
3 Ogilvy Sao Paulo Brazil 135
4 FCB Sao Paulo Brasil 124
5 Africa Brazil Sao Paulo 90
6 Leo Burnett Tailor Made Sao Paulo Brazil 68
7 JWT Sao Paulo 59
8 Y&R Sao Paulo Brazil 47
9 DM9DDB Sao Paulo Brazil 39
10 Publicis Sao Paulo Brazil 38
  CANADA  
1 Leo Burnett Canada Toronto 263
2 Grey Toronto Canada 117
3 BBDO Canada Toronto 44
4 JWT Toronto 40
5 Lg2 Quebec Canada 39
6 Rethink, Toronto/Montreal/Vancouver Canada 39
7 DDB Canada 34
8 Juniper Park Toronto 26
9 Zulu Alpha Kilo Canada Toronto 26
10 Blue Hive Toronto Canada 14
  CHILE  
1 Prolam Y&R Santiago Chile 115
2 Wolf BCPP, Santiago 6
3 Grey Chile Santiago 6
4 Simple Santiago 6
5 Brandbook Chile 3
6 JWT Chile Santiago 3
  CHINA  
1 Ogilvy China 86
2 Y&R Beijing, China 43
3 AKQA Shanghai 31
4 Grey Group 31
5 Fred & Farid Shanghai 25
6 Publicis China 19
7 TBWA China Shanghai 18
8 Lowe China Shanghai 17
9 Baidu Online Network Technology China 16
9 BBDO Shanghai China 16
  COLOMBIA  
1 Sancho BBDO Bogota 80
2 Geometry Global Bogota Colombia 67
3 Ogilvy & Mather Bogota Colombia 58
4 Wunderman Colombia 28
5 Chico Latam Colombia Bogota 14
5 Colectivo Colombia Bogota 14
5 JWT Colombia 11
8 DDB Colombia Bogota 8
8 Sistole Bogota Colombia 8
10 TBWA Bogota 6
  CZECH REPUBLIC  
1 Y&R Prague 31
2 Ogilvy & Mather Prague 21
3 Geometry Global Czech Republic Prague 17
4 Face Up Czech Republic Prague 12
5 Hullabaloo Prague 12
6 Kaspen/Jung von Matt, Prague 7
7 Red Fuse Prague 6
8 DDB Prague 5

Top 50

Top 50 account directors

(Frankly, these rankings are hocus-pocus. A lot of agencies don’t credit their account teams and many awards schemes don’t think they are important either. Though you and I know that every great ad that ever happened had a great account team behind it.

Mariona Cruz 255
Josh Lybarger 170
Brad Higdon 170
Annette Sally 155
Vicky Kriplani 146
Zia Zia Leou 145
AJ Hassan 145
Rafael Giorgino 136
Ricardo Honegger 136
Julian Cheevers 135
Elizabeth Gilchrist 134
Shawn Zupp 126
Katie Stirn 126
Caroline Grayson 120
Veronica Matile 120
Emma Jenkin 117
Deniz Atalay 117
Marisa Quiter 108
Marcello Penna 105
Stefan Notthoff 103
Clare Dimmock 101
Alexandra Dupy 98
Karlee Weatherstone 98
Marta Grasa 95
Sarah Cunningham 90
Karthik Katti 84
Jon Freshwater 84
Alec Hussain 82
Fiona Caird 79
David Brot 77
Serrin Dewar 76
Laura Rovinescu 73
Luiza Varges 70
Mauro Frota 70
Ana Paula Perdigao 70
Luis Carlos Franco 70
Gaurav Arora 69
Doina Ionescu 68
Daniel Gergely 67
Natalia Noya 67
Bethany Omeri 66
Leslie Cheng 66
Ari Sztal 66
Jose Fernando Lopes 66
Filipe Bartholomeu 66
Carlo Johnson 64
Chris Ross 64
Matilda Hobba 59
Abbi Barker 57
Sebastian Diaz 56

Top 50 creative directors 2015

1. Jan Wiendieck/Boris Grunwald Grabarz & Partner Hamburg 323
2. Areej Mahmoud Leo Burnett Beirut 307
3. Cristina Rodriguez DDB Spain 255
4. Steve Bassett/Wade Alger/Mauricio Mazzariol/Neel Williams The Martin Agency, Richmond 213
5. Becky Swanson Leo Burnett Chicago 197
6. Hor Yew Pong/Adam Chan/Carina Teo BBDO Malaysia 177
7.Sanket Pathare McCann Erickson India 158
8= Ayse Aydin Y&R Istanbul 145
8= John Mckelvey/Hannes Ciatti Droga5 New York 145
10. Russell Dodson David Miami 144
11= David Fernandez/Joaquin Espagnol The Cyranos McCann Erickson Barcelona 139
11= Graeme Douglas/Scott Dungate Wieden+Kennedy London 139
13= Nayaab Rais/Josephine Younes FP7/DXB Dubai 138
13= Jax Jung/Kevin Pereira Cheil Seoul 138
13= Ali Rez BBDO Pakistan 138
16. Davina Atallah Leo Burnett Beirut 127
17. Han Lin/Joao Coutinho/Marco Pupo Grey New York 126
18. Chany D'Amelio Leo Burnett Buenos Aires 120
19= lker Dagli/Erkan Kaya Y&R Istanbul 117
19= Julien Benmoussa Marcel Paris 117
21. Levi Slavin Colenso BBDO Auckland 114
22. Gaurabh Mathure R/GA New York 109
23. Robert Lambrechts/Jason Apaliski Pereira O'Dell San Francisco 108
24. Jan Lucas/Achim Weber Grey Germany 103
25= Sylvain Merigeau/Maite Winternheimer McCann Erickson Paris 98
25= Ant Larcombe/Paul Dunne M&C Saatchi Sydney 98
27. Jamie Standen/Mark Forgan Rosapark Paris 96
28= Keith Byrne R/GA New York 95
28= Leandro Raposo The Cyranos McCann Erickson Barcelona 95
28= Scott Bell Droga5 New York 95
31= Fernando Reis La Comunidad Buenos Aires 94
31= Lea Salibi/Caroline Farra/Rana Khoury Leo Burnett Beirut 94
33. O.R. Radhakrishnan McCann Erickson India 92
34= Patricio Elfi/Juan Pablo Carrizo Ogilvy & Mather Argentina 91
34= Max Geraldo/Joanna Monteiro FCB Sao Paulo 91
34= Scott Huebscher/Pim Van Nunen Leo Burnett Sydney 91
37=Marcelo Nogueira/Benjamin Yung Jr/ Andre Gola AlmapBBDO 88
37= Virgilio Santos R/GA New York 88
39. Tetsushi Kawachi Tokyu Agency Tokyo 87
40= Dwayne Koh/Daniel Grech/Eamonn Dixon AKQA San Francisco 84
40= Olivier Apers BETC Paris 84
42= Logan Allanson Geometry Global Dubai 83
42= John Regan Leo Burnett Chicago 83
42= Juan Sevilla Lola Lowe + Partners Madrid 83
42= Nuno Ferreira/Brandan Jenkins/ Mikal Pittman/Britt Nolan Leo Burnett Chicago 83
42= Craig Allen Wieden+Kennedy Portland 83
42= Dave Monk Grey London 83
48. Morihiro Harano Mori japan 81
49. Pernil AlmapBBDO Sao Paulo 78
50. Andrew Thompson GPY&R Australia 78

Top 50 planning directors 2015

1 Tahaab Rais FP7 211
2 Oriol Bombi McCann Erickson Spain 146
3 Assam Khalid BBDO Pakistan 138
4 Fernando Ribeiro

Nazia Du Bois

David Miami 136
5 Zach Foster Droga5 New York 133
6 Neville Doyle Colenso BBDO Auckland 116
7 Justin Graham/Dan Bye M&C Saatchi Sydney 98
8 Dylan Viner R/GA New York 95
9 Jose Porto F/Nazca Saatchi Sao Paulo 83
10 Raphael Barreto FCB Sao Paulo 82
11 Chris Bridgland Leo Burnett Chicago 77
12 Mike Giannone Grey New York 64
13 Chet Gulland/Jonny Bauer Droga5 New York 58
14= Diana Ceausu McCann Erickson Bucharest 56
14= Cat Wiles AMV BBDO London 56
16 Andy McLeish Colenso BBDO Auckland 53
17 Bediz Eker/Arif Emre Percin Y&R Istanbul 52
18 Marcos Sanchez Casares Ogilvy & Mather Argentina 49
19 Kentaro Muraishi Hakuhodo Japan 45
20 Rajat Mendhi BBDO Mumbai 44
21 Agustin Soriano JWT Amsterdam 40
22= Joao Vicente Ogilvy Sao Paulo 39
22= Ismail Seval Leo Burnett Istanbul 39
24= Bruno Cantarim FCB Sao Paulo 38
24= Dana Al Kutoubi JWT Riyadh 38
26 Matthieu Blanquet Marcel Paris 37
27 Renata D'avila Lew Lara TBWA Sao Paulo 36
28 Annie Gass Wunderman London 34
29 Andrew Malloy/Mike Siska Leo Burnett Chicago 33
30 Matthew Dickman MSL Group New York 32
31 Paul Carvajal Del Campo Saatchi Madrid 31
32= David Chriswick DDB Chicago 30
32= Grant Owens Razorfish New York 30
32= Kenward Ng Red Fuse Hong Kong 30
35= Ana Kuroki Y&R Sao Paulo 28
35= Prabhakar Iyer JWTDubai 28
37= Katie Swindler FCB Chicago 26
37= Ian Forth DDB Melbourne 26
37= Luke Atkinson Leo Burnett Sydney 26
40= Ralf Hesen Tribal DDB Amsterdam 24
40= Marco Vega We Believers New York 24
40= Jeff Kenyon BBDO New York 24
40= Scott MacMaster TBWA Chiat Day L.A. 24
40= Anna Bollinger DDB Sydney 24
40= Thomas Hehir DDB Chicago 24
46= Lars Samuelsen Uncle Grey Denmark 22
46= Gordon Euchlar DDB Germany 22
46= Kristof Janssens LDV United Antwerp 22
46= Angela Morris JWT Sydney 22
50= Jongkoch Dusittanakarin Grey Bangkok 21
50= Sam Wise Saatchi & Satchi London 21
50= Nicolas Camillini 84.Paris 21
50= Verena Thompson Cornill Saatchi Miami 21

Top 50 Account Directors

1 Mariona Cruz 255
2 Josh Lybarger 170
3 Brad Higdon 170
4 Annette Sally 155
5 Vicky Kriplani 146
6 Zia Zia Leou 145
7 AJ Hassan 145
8 Rafael Giorgino 136
9 Ricardo Honegger 136
10 Julian Cheevers 135
11 Elizabeth Gilchrist 134
12 Shawn Zupp 126
13 Katie Stirn 126
14 Caroline Grayson 120
15 Veronica Matile 120
16 Emma Jenkin 117
17 Deniz Atalay 117
18 Marisa Quiter 108
19 Marcello Penna 105
20 Stefan Notthoff 103
21 Clare Dimmock 101
22 Alexandra Dupy 98
23 Karlee Weatherstone 98
24 Marta Grasa 95
25 Sarah Cunningham 90
26 Karthik Katti 84
27 Jon Freshwater 84
28 Alec Hussain 82
29 Fiona Caird 79
30 David Brot 77
31 Serrin Dewar 76
32 Laura Rovinescu 73
33 Luiza Varges 70
34 Mauro Frota 70
35 Ana Paula Perdigao 70
36 Luis Carlos Franco 70
37 Gaurav Arora 69
38 Doina Ionescu 68
39 Daniel Gergely 67
40 Natalia Noya 67
41 Bethany Omeri 66
42 Leslie Cheng 66
43 Ari Sztal 66
44 Jose Fernando Lopes 66
45 Filipe Bartholomeu 66
46 Carlo Johnson 64
47 Chris Ross 64
48 Matilda Hobba 59
49 Abbi Barker 57
50 Sebastian Diaz 56

Top 50 Design campaigns

1 The Last Shot (Jordan Brand USA) AKQA USA San Francisco 46
2 KFC (Campaign) Drums...Fries (KFC Malaysia) BBDO Proximity ...ia Kuala Lumpur 38
3 Beautiful Engines (Honda Motor co) Mori Japan Tokyo 36
4= Saxophone, French Horn, Flugelhorn (Dabur) McCann Erickson India 33
4= Junior Swimming Cham...arine Nichido Japan) Dentsu Tokyo Japan 33
5 Cut A tree. Kill a l...sian Nature society) Y&R Malaysia 32
6= Proud Whopper (David...mi)(Burger King USA) David Miami USA 30
6= The weddinglope (Rosenthal Germany) Kolle Rebbe, Hamburg 30
7 Formation (Formation United Kingdom) Fitch London UK 28
8 Priceless Traps/Weapons (Colombia Min of Environment) Geometry Global Bogota Colombia 27
9 Just (WWF Australia) Leo Burnett Sydney 26
10= Not a Bug Splat (Rep... Fundamental Rights) BBDO Pakistan Lahore 24
10= Holograms For Freedo...re Not Crime) Spain) DDB Spain Madrid 24
10= Clean the Ocean Package design Korefe Hamburg 24
10= Little Books of Big ...lobal Export Co UAE) Y&R Dubai 24
11 Wow! No Cow! (Oatly Sweden) Forsman & Bodenfors, Gothenburg 21
12= Japanese Harmony (Suntory Holdings) Hakuhodo Tokyo 20
12= Define The Difference (Noble Thailand) Ogilvy & Mather Thailand Bangkok 20
12= Infrequent Flyers Club (Tigerair) McCann Erickson Melbourne 20
13 Be Prepared (Ferrero Asia Tic Tac Thailand) Grey group Thailand Bangkok 19
14= The HIV+Issue (Saatc...agazine Switzerland) Saatchi & Saatc...tzerland Geneva 18
14= Film4 Idents (Laura Ward) 4 Creative, London 18
14= The Gun Shop (Grey N...nt Gun Violence USA) Grey New York 18
14= The Berlin Wall of S...(Soundcloud gherman) Grey Germany 18
14= Lifepaint (Volvo UK) Grey London 18
14= Wait (Jeremie Normandin) Landor Associates Paris France 18
15 The Rag Bag (Uniform...he Dedicated Sweden) DDB Stockholm 17
16= 28 Too Many (Campaig...(28 Too Many FGM UK) Ogilvy & Mather London 16
16= Get Back, Tohoku (Ea...pan Railway Company) Dentsu Tokyo Japan 16
16= Identity for the fam...eburashkini Brothers Ermolaev Bureau, Moscow 16
16= The Bastard children of the British Empire OddfellowsDentsu Sydney 16
16= House-Maison (House-Maison Canada) Leo Burnett Canada Toronto 16
16= Lichtgrenze (The Cit...kte Berlin) Germany) Whitevoid Germany Berlin 16
17= The Orange Press (OH! packaging) Leo Burnett Frankfurt 15
17= Pearl (Keio University Japan) Dentsu Tokyo Japan 15
18= Snow Graffiti (Mexico America) Lapiz USA Chicago 14
18= Project Akshar (Alph...ubai)(Smartlife UAE) FP7/DXB Dubai UAE 14
18= Project Akshar (Alph...ubai)(Smartlife UAE) UM Mena Dubai UAE 14
18= Kvartirovede (IKEA) Instinct Russia (BBDO) 14
18= Soap Fountain (Easy ... Foundation Vietnam) Y&R Vietnam Ho Chi Minh City 14
18= Handle On Hygiene (Unilever UAE) Geometry Global Dubai UAE 14
18= Super Normal Tofu Junya Kamada (Japan) 14
18= Samsung Holiday Dreams (Samsung America) R/GA, New York 14
18= Airbnb Rebrand airbnb (design) 14
18= Water Billboards (Sh...su Hana Philippines) TBWA Santiago M...The Phillipines 14
18= Book Cover Design (Xing Shu Taiwan) Hufax Arts Taipei Taiwan 14
18= Miyabi (Campaign) Su...utoh (Miyabi France) Herezie France Paris 14
19= D&AD Title Sequence 2014 The Mill, London 12
19= World Gallery (TBWA\...(Apple iPhone 6 USA) TBWA/Media Arts...USA Los Angeles 12
19= LStea (Halssen & Lyon Germany) Kolle Rebbe, Hamburg 12
19= Proud Whopper (Horiz...rk)(Burger King USA) Horizon Media NY 12
19= Okaybye (Steppenwolf Theatre America) Ogilvy & Mather Chicago 12
19= Mt. Fugi Rubbish Bil... Fujisan Club Japan) Ogilvy & Mather Tokyo 12
19= Fedora (European Circle of Philanthropists) Landor Associates Paris France 12
19= Fragilitea (Rosenthal) Kolle Rebbe, Hamburg 12
19= Proud Whopper (Aliso...rk)(Burger King USA) Alison Brod Pub...ns USA New York 12
19= Tanqueray No.10 packaging Design Bridge 12
19= Safety Truck (Samsung Argentina) Leo Burnett Bue...Aires Argentina 12

Top 50 Designers 2015

1 Ana-Grit Maier 323
2 Erol Salcinovic 187
3 Sameer Ketkar 167
4 Anne Yong 159
5= Ryan Hoelting 126
5= Han Lin 126
6= Roger Kennedy 117
6= Magda Weyrer 117
7 Maori Sato 107
8 Gaurabh Mathure 103
9 Steve Hanzic 98
10= Jenny Wu 95
10= Annie Chan 95
10= Sojin Ouh 95
10= Ray Sison 95
11= Mark Osborne 93
11= Trevallyn Hall 93
12 Auston Low 92
13 Auston Low Pak Onn 85
14= Ross Benn 79
14= Lloyd Budd 79
15= Dave Budd 76
15= Scott Hall 76
16 Matt Portch 72
17 Nicole Del Senno 71
18 Karen Bonna-Rainert 68
19= Viko Ferrari 66
19= Carlos Matias 66
19= Mangesh Kavale 66
20= Jiyeon Kim 62
20= Jaejin Jeong 62
20= Kapil Bhimekar 62
20= Kalpesh Patankar 62
21 Tim Fletcher 61
22 Cinzia Crociani 58
23 Yuri Morimoto 56
24= Syed Rizwan Ali 55
24= Kuba Skowronski 55
24= Bhanu Arbuaratna 55
25= Minah Kim 54
25= Anton Tokar 54
25= Chris Raleigh 54
25= Paolo Benvenuto 54
25= Alexandra Barron 54
26= Tan Giap How 53
26= Sudhir Pasumarty 53
27= Chris Chapman 50
27= Mohamed Said 50
28 Celia Jaber 49
29 Minami Otsuka 46

Top 50 Direct campaigns 2015

1 Nazis Against Nazis ...sche Kultur Germany) Grabarz & Partn...agentur Hamburg 117
2 Holograms For Freedo...re Not Crime) Spain) DDB Spain Madrid 75
3 The Interactive Form...aris)(Canal+ France) Betc France Paris 70
4 Proud Whopper (David...mi)(Burger King USA) David Miami USA 53
5 Makeup Genius (L'Oreal Paris France) McCann Paris France 44
6 #LikeAGirl (Leo Burn...ter & Gamble Canada) Leo Burnett Canada Toronto 41
7 The Ice Bucket Chall...Als Association USA) The Als Association USA New York 40
8= Interception (Grey New York)(Volvo USA) Grey New York 38
8= The Freshest Orange ...(Intermarche France) Marcel Paris France 38
9= The Gun Shop (Grey N...nt Gun Violence USA) Grey New York 36
9= Nivea Doll (BDF Nivea Brazil) FCB Sao Paulo Brasil 36
10 The HIV+Issue (Saatc...agazine Switzerland) Saatchi & Saatc...tzerland Geneva 35
11 Melanoma Likes Me (M... Patients Australia) GPY&R Australia Brisbane 33
12 Not a Bug Splat (Rep... Fundamental Rights) BBDO Pakistan Lahore 31
13= Infrequent Flyers Club (Tigerair) McCann Erickson Melbourne 30
13= Blind Trip (Ministry...and Tourism Ecuador) Maruri Grey Guayaquil Ecuador 30
13= Unskippable (The Mar...Richmond)(Geico USA) The Martin Agen...nd Virginia USA 30
14= #nomoreevictions (Stop Desahucios Spain) Proximity Spain Madrid 28
14= #handsoff (Marc Dorcell France) Marcel Paris France 28
14= The Salt You Can See... Favaloro Argentina) Grey Argentina, Buenos Aires 28
14= The Kick-bag Journey... Tourister Thailand) CJ Worx Thailand Bangkok 28
15 4G4Good (Starhub Singapore) DDB Singapore 27
16= Safety Truck (Samsung Argentina) Leo Burnett Bue...Aires Argentina 26
16= #Myfamilycan (Leo Bu...C Ardmona Australia) Leo Burnett Melbourne 26
16= Lifepaint (Volvo UK) Grey London 26
17= Keep the Flame Alive...nnie Walker Lebanon) Leo Burnett Beirut 24
17= Bosse's Milk (Lidl D...t Food Store Sweden) INGO Stockholm 24
18 $Hred (BNZ New Zealand) Colenso BBDO, Auckland 23
19= Soundlab Box (Leica ...ry Sao Paulo Brazil) F/Nazca Saatchi...tchi, Sao Paulo 22
19= Delta Innovation Cla...Delta Air Lines USA) Wieden Kennedy New York 22
19= Reduce Speed Dial (C...kswagen New Zealand) Colenso BBDO, Auckland 22
20 Its Your Call (3AW Australia) Whybin TBWA Melbourne Australia 21
21= Reverse April Fools ...nd)(BMW New Zealand) DDB Auckland New Zealand 20
21= Handle On Hygiene (Unilever UAE) Geometry Global Dubai UAE 20
21= Security Moms (Sport...be Do Recife Brazil) Ogilvy Sao Paulo Brazil 20
21= K9fm (Mars New Zealand) Colenso BBDO, Auckland 20
22= Sunday Grannies (McC...t)(Vodafone Romania) McCann Erickson Romania Bucharest 19
22= Brave and Beautiful (Dabur Vatica shampoo) Linen Lintas India 19
22= Get Me A Sponsor (Chelsea Football Club UK) Saatchi & Saatchi London 19
23= ACH20 (Panasonic Ecuador) Maruri Grey Guayaquil Ecuador 18
23= Groceries Not Guns (...e In America Canada) Grey Toronto Canada 18
23= Chasing Horizons (Wi...Citizen Netherlands) Wieden + Kennedy, Amsterdam and Tokyo 18
23= Only Gaytm in the Village (Anz Australia) Whybin TBWA Melbourne Australia 18
24= Penny the Pirate (Sa...Luxottica Australia) Saatchi & Saatchi Sydney 17
24= Inglorious Fruits an...(Intermarche France) Marcel Paris France 17
25= Breast Cream (NZ Breast Cancer Foundation) Colenso BBDO, Auckland 16
25= Relocklove (Marcel Paris)(Orange France) Marcel Paris France 16
25= Raising Voices (Colegio Las Lomas Oral) Ogilvy & Mather Argentina 16
25= Special Olympics - K...al Olympics Belgium) LDV United Belgium Antwerp 16
25= Taste The Translation (Elan Netherlands) JWT Amsterdam The Netherlands 16

Top 50 Integrated campaigns 2015

1 Social Savvy Burglar...surance Company USA) Leo Burnett Chicago 37
2 Monty's Christmas (John Lewis UK) adam&eveDDB London 23
3 Inglorious Fruits an...(Intermarche France) Marcel Paris France 18
4 Clever Buoy (M&C Saa...ey)(Optus Australia) M&C Saatchi Sydney 17
5= Holograms For Freedo...re Not Crime) Spain) DDB Spain Madrid 15
5= Keep the Flame Alive...nnie Walker Lebanon) Leo Burnett Beirut 15
6 Shine (Leo Burnett S...y) (Canon Australia) Leo Burnett Sydney 14
7= Re2pect (Jordan Brand) Wieden Kennedy New York 13
7= #Myfamilycan (Leo Bu...C Ardmona Australia) Leo Burnett Melbourne 13
8= Emoji Ordering (Domino's) CP B Boulder USA 12
8= Abla Fahita (CBC) JWT Cairo 12
8= A Rainbow for the Ra...a-Cola South Africa) FCB South Africa Johannesburg 12
9 Kombi's Last Wishes (Volkswagen do Brasil) AlmapBBDO Brazil Sao Paulo 11
10= If We Made It (Droga5 USA) Droga5 New York 10
10= Love Has No Labels (Ad Council USA) R/GA, New York 10
11= Sunday Grannies (McC...t)(Vodafone Romania) McCann Erickson Romania Bucharest 9
11= Red Sox: Green Monster The Martin Agen...nd Virginia USA 9
11= Homelessfonts (Arrels Fundacion) The Cyranos McC...arcelona, Spain 9
11= Just (WWF Australia) Leo Burnett Sydney 9
11= Horse With Harden (Foot Locker USA) BBDO New York 9
12= Project Akshar (Alph...ubai)(Smartlife UAE) UM Mena Dubai UAE 8
12= Risk everything (Wie... Portland)(Nike USA) Wieden + Kennedy Portland 8
12= Groceries Not Guns (...e In America Canada) Grey Toronto Canada 8
12= Project Akshar (Alph...ubai)(Smartlife UAE) FP7/DXB Dubai UAE 8
12= Celibacy Challenge (GLAAD USA) Saatchi & Saatchi New York 8
13= ANZ GAYTMS ((ANZ Australia) Whybin TBWA Melbourne Australia 7
13= Vodafone Red Light A...ul)(Vodafone Turkey) Y&R Team Red Turkey Istanbul 7
13= Lebanon4Sale (Sakker...p The Shop) Lebanon) Leo Burnett Beirut 7
13= Pay Per Laugh (Teatre Neu Spain) The Cyranos McC...arcelona, Spain 7
13= B:Dark (Budvar) Kaspen/Jung von Matt, Prague 7
13= Snackholidays (Les G...x)(Transavia France) Les Gaulois Puteaux France 7
14= Blowing in the Wind ...otek Hjartat Sweden) Akestam Holst Sweden Stockholm 6
14= Better Tomorrows JWT Toronto 6
14= Keep the Flame Alive...nnie Walker Lebanon) Starcom Mediave... Beirut Lebanon 6
14= Brady Bunch (Snickers) BBDO New York 6
14= The 24 Hour Ad Break (TRY Oslo)(DNB Norway) TRY Norway Oslo 6
14= Unskippable (The Mar...Richmond)(Geico USA) The Martin Agen...nd Virginia USA 6
14= Emily's Oz (Comcast) Goodby Silverstein & Partners 6
14= Vote For Us. We'll V...eirut)(KAFA Lebanon) Leo Burnett Beirut 6
15= Come and Vote Leo Burnett Romania 5
15= This Calls For A Coc...Schweppes Australia) GPY&R Melbourne Australia 5
15= #Enviamalasuerte Pencil Advertising USA 5
15= This Calls For A Coc...Schweppes Australia) Carat Australia Melbourne 5
15= Vodafone 'Between Us...bul)(VodafoneTurkey) Y&R Team Red Turkey Istanbul 5
15= Live Dive (Lion New Zealand) DDB Auckland New Zealand 5
15= IKEA Bookbook BBH Asia PAC, Singapore 5
15= Raising Voices (Colegio Las Lomas Oral) Ogilvy & Mather Argentina 5
15= Aunt Bici (Magyar telekom) DDB Budapest 5
15= Holiday Spam (Three) Wieden+Kennedy, London 5
16= Time magazine cover (Doctors of the World) Publicis Kaplan Thaler, New York 4
16= Do It For Denmark (G...pies Travel Denmark) Gobsmack Denmark Copenhagen 4
16= Give Mom Back Her Name (UN Women UAE Impact BBDO Dubai 4
16= Watch You Back (Fosm...IF Insurance Sweden) Forsman & Bodenfors, Gothenburg 4
16= One Rand Man (Sanlam South Africa) King James Grou...wn South Africa 4
16= Watch You Back (OMD ...IF Insurance Sweden) OMD Sweden Stockholm 4
16= Do It For Denmark (R...pies Travel Denmark) Robert/Boisen &...ded, Copenhagen 4

Top 50 Mobile campaigns

1 Look At Me (Cheil Wo...tronics South Korea) Cheil Worldwide Seoul 45
2 Hammerhead (Hammerhead Navigation USA) R/GA, New York 28
3= Makeup Genius (L'Oreal Paris France) McCann Paris France 24
3= The Pursuit By Equinox (Equinox USA) R/GA, New York 24
4 EA Sports Madden Gif...ogle (EA Sports USA) Grow Norfolk USA Norfolk Virginia 23
5 The Next Photo (The ...er Trust (CHECT) UK) Wunderman London 21
6= Canon Gig App (Uncle...agen)(Canon Denmark) Uncle Grey Copenhagen Denmark 17
6= Clever Buoy (M&C Saa...ey)(Optus Australia) M&C Saatchi Sydney 17
7 Twists & Turns (Melb... Festival Australia) J.Walter Thomps...ourne Australia 16
8 The Les Paul Skill C...bson Guitar Germany) Serviceplan Munich 15
9 Owlet (Owlet Baby Care USA) R/GA, New York 14
10= Logitech Harmony App (Logitech USA) R/GA, New York 12
10= Cardboard (Google USA) Google Mountain View 12
10= Pedigree Found (Cole... New Zealand) (Mars) Colenso BBDO, Auckland 12
10= Pedigree Found (Star... New Zealand) (Mars) Starcom Auckland New Zealand 12
11= Social Blood App (Red Cross Ecuador) Publicitas Saat...Saatchi Ecuador 11
11= Rip Curl Search GPS (Rip Curl Australia) VML Sydney 11
11= Vodafone "Between Us...ul)(Vodafone Turkey) Y&R Team Red Turkey Istanbul 11
12= South Korean North K...For All South Korea) Cheil Worldwide Seoul 10
12= Touch Leb Keys (Touch Lebanon) JWT Beirut 10
12= Lisner (Lisnr USA) R/GA, New York 10
12= The Ice Bucket Chall...Als Association USA) The Als Association USA New York 10
12= Clever Buoy (Starcom...ey)(Optus Australia) Starcom Mediave...ydney Australia 10
13= Tap Thru (BBDO New York)(Lowe's USA) BBDO New York 9
13= Project Learning Curve (Domtar USA) Eric Mower As...harlotte NC USA 9
13= Haruhi Hunting (Sankyo Planning Japan) PARTY Tokyo Japan 9
13= Vodafone Red Light A...ul)(Vodafone Turkey) Y&R Team Red Turkey Istanbul 9
13= LGBT Avatars (Geomet...ride Czech Republic) Geometry Global...epublic Prague 9
14= Found (Colenso BBDO ...ee Mars New Zealand) Colenso BBDO, Auckland 8
14= LGBT Avatars (Ogilvy...ride Czech Republic) Ogilvy & Mather Prague 8
14= BackMeApp (Leo Burne...cter & Gamble Italy) Leo Burnett Italy Milan 8
14= Movie Emoji (Ogilvy ...Singapore) (Singtel) Ogilvy & Mather Singapore 8
14= The Backup Memory (Samsung Tunisia) 3SG BBDO Tunisia Tunis 8
14= BackMeApp (Performan...cter & Gamble Italy) Performance Media Poland Warsaw 8
14= Found (Starcom Welli...ee Mars New Zealand) Starcom Wellington New Zealand 8
14= #springisweird (GAP USA) Wieden Kennedy New York 8
14= The Fun Queue (Liseberg Sweden) Shout Sweden Gothenburg 8
14= Beats Music (Beats Music UK) R/GA London 8
14= SOS SMS (Mexican Red Cross Mexico) Grey Mexico 8
14= Sport Homework (Gatorade PepsiCo Guatemala) 4am Saatchi & Saatchi Guatemala 8
14= Hope.ly (American Red Cross/Bitly USA) BBDO New York 8
14= Base Phoneaddress (Base Belgium) DDB Brussels 8
15= The Les Paul Skill C...bson Guitar Germany) Plan.Net Germany Munich 7
15= Nzdronie (Tourism New Zealand) Whybin TBWA Sydney Australia 7
15= The Emotisongs (The ...-Cola Company Italy) McCann Worldgroup Milan Italy 7
15= Pay Per Laugh (Teatre Neu Spain) The Cyranos McC...arcelona, Spain 7
15= Ta No Mapa! (On the Map) (Afroreggae) JWT Sao Paulo 7
15= Vodafone 'Between Us...bul)(VodafoneTurkey) Y&R Team Red Turkey Istanbul 7
15= Always BackMeApp (Procter & Gamble Italy) Leo Burnett Italy Milan 7
15= PhoneAddress (BASE Belgium) DDB Brussels 7
15= Friend Compass (Momondo Group Ltd UK) McCann Erickson London 7
15= Moving tracks (Run with Heart Foundation) Saatchi & Saatchi Warsaw 7
15= Sunday Grannies (McC...t)(Vodafone Romania) McCann Erickson Romania Bucharest 7
15= Can You hear The Colors? Scholz & Friends Belgrade 7

Top 50 Posters 2015

1 KFC (Campaign) Drums...Fries (KFC Malaysia) BBDO Proximity ...ia Kuala Lumpur 64
2 Safety Truck (Samsung Argentina) Leo Burnett Bue...Aires Argentina 24
3 Thalys High Speed Ra...sels (Thalys France) Rosapark Paris France 22
4 Saxophone, French Horn, Flugelhorn (Dabur) McCann Erickson India 21
5 Surfboard/Golf (Leo ...indmyfare Sri Lanka) Leo Burnett Sri Lanka Colombo 20
6 UNICEF (Campaign) We.../Nerd (UNICEF Chile) Prolam Y&R Santiago Chile 18
7= Sharks, Tigers, Rhin...paign) WWF Australia Leo Burnett Sydney 17
7= Kings and Queens of ...N/Bell Media Canada) Leo Burnett Canada Toronto 17
8 New Zealand Book Cou...ealand Book Council) Colenso BBDO, Auckland 15
9= Fruits Tangerine/Pea...tti Van Melle India) McCann Erickson India 14
9= 28 Too Many (Campaig...(28 Too Many FGM UK) Ogilvy & Mather London 14
10= Essel Group (Campaig...Group Dish TV India) McCann Erickson India 12
10= Donation Posters (Pu...a Charity Australia) GPY&R Melbourne Australia 12
11 Claws, Balloons/Swords (Evolve) McCann Erickson New York 11
12= Human Traffic Signs (Print) Y&R Beijing, China 9
12= Life Saving Dot (Talwar Bindi Singapore) Grey Group Singapore 9
13= The beauty of sharpness Herezie France Paris 8
13= IKEA (Campaign) Bed/...Shelf (Ikea Germany) THJNK Hamburg Germany 8
13= Wild Postings (Oreo USA) The Martin Agen...nd Virginia USA 8
13= Sleeping Drunks Bill... (Yaocho Bars Japan) Ogilvy & Mather Tokyo 8
13= Sleeping Drunks Bill... (Yaocho Bars Japan) Geometry Global Tokyo 8
13= The Art of Shaving (... Art of Shaving USA) BBDO New York 8
14= Hide 'N' Ride (Hirakata Park Japan) Hakuhodo 7
14= Hungry Barber (Mars Japan) I&S BBDO Tokyo 7
14= Set in Stone (Crikey Australia) Leo Burnett Melbourne 7
15= The HIV Positive Poster (GIV Brazil) Ogilvy Sao Paulo Brazil 6
15= The Flag of Flags (N...ian Airlines Sweden) M&C Saatchi Stockholm 6
15= ANZ GAYTMS ((ANZ Australia) Whybin TBWA Melbourne Australia 6
15= Get adopted (Pedigree Germany) BBDO Proximity Dusseldorf 6
16= Morning Like a King ...er King South Korea) Cheil Worldwide Seoul 5
16= #Myfamilycan (Leo Bu...C Ardmona Australia) Leo Burnett Melbourne 5
16= 'Pants' (J.Walter Th...& Johnson Australia) JWT Sydney 5
16= French Fries (Nykke & Kokki Germany) Scholz & Friends Hamburg 5
16= Not a Bug Splat (Rep... Fundamental Rights) BBDO Pakistan Lahore 5
16= The Billboard with N...ide Foods Australia) GPY&R Melbourne Australia 5
16= Gardens, Houses, Lakes (Banamex campaign) Publicis Mexico City Mexico 5
16= Guitar (Leo Burnett ...indmyfare Sri Lanka) Leo Burnett Sri Lanka Colombo 5
16= The Billboard with N...ide Foods Australia) Ohh! Sydney Australia 5
17= Grandstand (VW Austria) DDB Tribal Vienna 4
17= Live Vines (Lowe's USA) BBDO New York 4
17= Shark (WWF Australia) Leo Burnett Sydney 4
17= Sofa (Dish TV India) McCann Erickson India 4
17= Sky Swatches SID LEE Montreal 4
17= Dog Fat Pants - Bulldog (Jardiland France) Rosapark Paris France 4
17= Matilda (Mars Mexico/Pedigree) BBDO Mexico 4
17= Shake Your Head (Wil...ciation South Korea) Innocean Worldw...oul South Korea 4
17= Beach (Air Asia) BBDO Proximity Bangkok Thailand 4
17= Bees (Dos en Uno Chile) Prolam Y&R Santiago Chile 4
17= Jury (VW Austria) DDB Tribal Vienna 4
17= Stair (Alcoholics Anonymous Brazil) JWT Sao Paulo 4

Top 50 PR campaigns

1 Nazis Against Nazis ...sche Kultur Germany) Grabarz & Partn...agentur Hamburg 52
2 Great Chinese Names ...(Visitbritain China) Ogilvy Public R...s China Beijing 28
3 Look At Me (Cheil Wo...tronics South Korea) Cheil Worldwide Seoul 27
4 The Gun Shop (Grey A...nt Gun Violence USA) Grey Activation & PR USA New York 26
5 Always #LikeAgirl:Tu...rocter & Gamble USA) MSLGroup USA New York 22
6 Holograms For Freedo...re Not Crime) Spain) DDB Spain Madrid 21
7= #Technologyandstuff:...(General Motors USA) Fleishman-Hillard USA Dallas 18
7= True Wetsuits (TBWA ...o)(Quiksilver Japan) TBWA Hakuhodo Tokyo Japan 18
7= Clever Buoy (Fuel Co...ey)(Optus Australia) Fuel Communicat...ustralia Sydney 18
7= Interception (Waggen...New York)(Volvo USA) Waggener Edstrom USA New York 18
7= Proud Whopper (Aliso...rk)(Burger King USA) Alison Brod Pub...ns USA New York 18
7= Clever Buoy (M&C Saa...ey)(Optus Australia) M&C Saatchi Sydney 18
7= Photoshop Murder Mys...rancisco)(Adobe USA) Edelman USA San Francisco 18
8= Vote For Us. We'll V...eirut)(KAFA Lebanon) Leo Burnett Beirut 16
8= Not a Bug Splat (Rep... Fundamental Rights) BBDO Pakistan Lahore 16
8= Life Saving Dot (Talwar Bindi Singapore) Grey Group Singapore 16
9= 70 Guardians of Wint...celona)(Skoda Spain) Proximity Barcelona 15
9= Ashes (Campofrio Spain) McCann Spain Madrid 15
9= The HIV+Issue (Saatc...agazine Switzerland) Saatchi & Saatc...tzerland Geneva 15
10= Choose Beautiful (Ed...n)(Dove Unilever UK) Edelman UK London 14
10= Move The Lunch (Chic...)(Heineken Colombia) Chico Latam Colombia Bogota 14
10= Revive Culture (Impa...Beirut)(MTV Lebanon) IMPACT BBDO Beirut 14
11= Don't Trade Me (DDB ...Justice New Zealand) DDB Auckland New Zealand 13
11= Inspiring Spirit (Sa...t Airline Singapore) Saatchi & Saatchi Singapore 13
12= The Biggest Art Gall...rabia) Saudi Arabia) JWT Riyadh 12
12= Call Her Name (Cyber...R)Tokyo)(Pola Japan) Cybercasting & PR Japan Tokyo 12
13= Hearing Hands (Leo B... Electronics Turkey) Leo Burnett Turkey Istanbul 11
13= Los Cabos Reselfies ...oard of Tourism USA) Lapiz USA Chicago 11
14= The RGB News (Observ...od Donation Romania) Geometry Global Bucharest 10
14= Touch the Pickle (Procter & Gamble India) BBDO Mumbai India 10
14= Hello Happiness Phon...ca-Cola Company UAE) Y&R Dubai 10
14= Groceries Not Guns (...e In America Canada) Grey Toronto Canada 10
14= Equal Future (Whybin...rne) (Anz Australia) Whybin TBWA Melbourne Australia 10
14= The Lucky Iron Fish ...Lucky Iron Fish UAE) Memac Ogilvy Dubai UAE 10
14= The Concert No-One W...ting For (BBVA Peru) Fahrenheit BBDO Peru Lima 10
15= #Myfamilycan (Slings...C Ardmona Australia) Slingshot Media Sydney 9
15= Give Mom Back Her Name (UN Women UAE Impact BBDO Dubai 9
15= Kombi's Last Wishes (Volkswagen do Brasil) AlmapBBDO Brazil Sao Paulo 9
16= Inspiring Spirit (Sw...t Airline Singapore) SweeneyVesty Singapore 8
16= Project Akshar (Alph...ubai)(Smartlife UAE) FP7/DXB Dubai UAE 8
16= Intimate Words (Procter & Gamble Mexico) Leo Burnett Mexico 8
16= Xperia Aquatech Store (Sony UAE) FP7/DXB Dubai UAE 8
16= The Art of Waiting (Reclame Aqui Brazil) Grey Sao Paulo, Brasil 8
16= Red Phone (Telma TV Macedonia) New Moment New ...kopje Macedonia 8
16= Mas Que Un Auto (Con...a Brand Loyalty USA) Conill Saatchi ...atchi USA Miami 8
16= Stay with Pride (N2N...y)(AirBNB Australia) N2N Communicati...ustralia Sydney 8
16= Snackholidays (Les G...x)(Transavia France) Les Gaulois Puteaux France 8
17= Misspellings On Sale GMP Advertising, Bucharest 7
17= Ta No Mapa! (On the Map) (Afroreggae) JWT Sao Paulo 7
17= Musical City (Del Ca... Motor Europe Spain) Del Campo Saatc...hi Spain Madrid 7
17= Donate a Face (Chhanv Foundation India) Cheil India 7
17= More Than a Car (Toyota) Conill Saatchi ...atchi USA Miami 7
17= Sunday Grannies (McC...t)(Vodafone Romania) McCann Erickson Romania Bucharest 7
17= Lebanon4Sale (Sakker...p The Shop) Lebanon) Leo Burnett Beirut 7
17= The Lionfish Invasio...d Natural Resources) Geometry Global Bogota Colombia 7

UK

Top UK agencies

1. adam&eve DDB London 321
2. Abbott Mead Vickers BBDO 256
3. Wieden+Kennedy London 209
4. Grey London 166
5. Ogilvy & Mather London 146
6. Leo Burnett London 130
7. Publicis London 114
8. Saatchi & Saatchi London 81
9. R/GA London 76
10. AKQA London 72

Top UK print campaigns

1. Ogilvy & Mather London 28 Too Many campaign
2. adam&eve DDB Harvey Nichols Christmas campaign
3. DLK Lowe Winston Fletcher Fiction Prize

Top UK TV direct campaigns

1. Grey London Volvo - Lifepaint
2. Saatchi & Saatchi London Chelsea FC – get me a sponsor
3. Publicis London De Paull Trust – Spot4sale

Top TV and film campaigns

1. adam&eve DDB London John Lewis – Monty’s Christmas
2. FCB Inferno Sport England – This girl can
3. Abbott Mead Vickers BBDO Sainsbury’s - 1914

Top digital campaigns

1. Wieden+Kennedy London Honda – The Other Side
2. AKQA London Nike – The house of mamba
3. adam&eve DDB London John Lewis – Monty’s Christmas

The Directory Big Won rankings have been published since 2003, edited by Patrick Collister, former executive creative director of Ogilvy & Mather London and currently creative director of The Zoo at Google London.

More extended rankings can be found at www.directnewideas.com

Individual rankings and all requests for more detailed information can be obtained by emailing Patrick@directnewideas.com

A full analysis will be published in the March issue of Directory.