The Directory Big Won rankings 2016

This year’s rankings were compiled from the details of:

Top countries for creativity

Agencies in 83 countries won international awards of some sort.

2016 rank Points 2015 2014 2013 2012
1. USA 4,603 1 1 1 1
2. UK 2,652 2 2 3 4
3. New Zealand 2,003 14 14 9 10
4. UAE 1,833 8 6 6 7
5. Australia 1,764 3 5 2 4
6. India 1,639 10 9 15 13
7. Spain 1,509 7 10 18 19
8. Japan 1,446 9 8 12 11
9. Germany 1,333 4 7 5 2
10. Brazil 1,317 6 3 4 5
11. France 1,231 5 4 7 6
12. Argentina 1,056 16 15 17 15
13. Sweden 1,047 12 17 11 8
14. Canada 1,036 13 13 8 9
15. South Africa 781 11 12 13 14

Top networks

1. BBDO 3,405 1 1 2 1
2. Ogilvy 2,274 4 2 1 2
3. Leo Burnett 1,951 2 4 4 3=
4. Y&R 1,721 5 5 5 5
5. McCann 1,584 7 8 6 12
6. JWT 1,485 10 9 9 7
7. DDB 1,346 3 3 3 3=
8. TBWA 986 9 6 8 6
9. Grey 904 6 11 - 13
10. Publicis 761 11 7 7 9

Top media agency networks

1. Starcom 510 1 1 1
2. OMD 461 3 3 2
3. Mindshare 310 2 4 4
4. UM 233 5 5 6
5. MEC 146 9 7 -
6. PHD 119 8 2 7
7. Mediacom 117 4 8 -
8. Zenith 87 7 6 -
9. Initiative 51 - - -
10. Havas Media 48 10 10 -

Top holding companies

1. WPP 7,129
2. Omnicom 6,581
3. Publicis 4.005
4. IPG 3,227
5. Havas 380

Top agencies for creativity

  2015 2014 2013 2012  
1.Colenso BBDO Auckland 672 6 13= 4 1
2. Y&R Auckland 463 543 481    
3. Dentsu Tokyo 398 8 1 11= 8
4. LOLA MullenLowe Madrid 315 43 48 - 708
5. AlmapBBDO Sao Paulo 315 19 4 3 11
6. BBDO New York 311 1 5 11 2
7. Forsman + Bodenfors 292 21 8 21 10
8. Clemenger BBDO M’lbourne 289 378 23 18 64
9. AMVBBDO London 253 11 11 29 4
10. Impact BBDO Dubai 249 52 6 168 185
11= Leo Burnett Melbourne 237 31 109 65 35
11= Memac Ogilvy Dubai 237 130 10 22 59
13= TAPSA Y&R Madrid 235 138 239 737 -
13= David Buenos Aires 235 - 263 481 -
15. Leo Burnett Chicago 232 16 53 64 101
16. Leo Burnett Beirut 221 4 20 28= 6
17. Ogilvy South Africa 219 29 15 28= 15
18. Droga5 New York 214 7 41 145 148
19. DDB Auckland 201 55 27 26 -
20. McCann New York 190 388 275 110 175

Top media agencies

1.Starcom Mediavest Chicago 198
2= Starcom Mediavest Dubai 165
2= Mindshare MENA Dubai 165
4. OMD Dubai 119
5. OMD Stockholm 87
6. Universal McCann New York 82
7. Carat London 62
8. UM Sydney 54
9. MEC MENA Dubai 53
10. OMD New Zealand 46

Top agencies by media

No.1 agency in the world for print: FCB Auckland
No.1 agency in the world for Poster/Outdoor Y&R Auckland 
No.1 agency in the world for Direct Colenso BBDO Auckland
No.1 agency in the world for Media Starcom Mediavest Dubai
No.1 agency in the world for Radio Ogilvy & Mather Johannesburg
No.1 agency in the world for TV/Video Droga5 New York
No.1 agency in the world for Digital JWT Amsterdam
No.1 agency in the world for Design Dentsu Tokyo
No.1 agency in the world for PR Foersman+Bodenfors Sweden
No.1 agency in the world for Mobile DDB Sydney
No.1 agency in the world for Branded Content LOLA MullenLowe Madrid

The most awarded campaigns of 2016 across all categories

1. McWhopper Burger King
Y&R Auckland 321 https://www.youtube.com/watch?v=RVqFnkDqEsA
2. Brewtroleum DB Breweries NZ Colenso BBDO Auckland 280 https://www.youtube.com/watch?v=ToMAy72E0S4
3. Manboobs MACMA Argentina David Buenos Aires 215 https://www.youtube.com/watch?v=t40Vzim7mSs
4. Van Gogh BnB Art Institute of Chicago Leo Burnett Chicago 158 https://www.youtube.com/watch?v=oyJQNuAppE8
5. Justino Spanish Lottery Leo Burnett Madrid 154 https://www.youtube.com/watch?v=YAHR6L4f5pg
6. Survival Billboard Microsoft UK McCann London 144 https://www.youtube.com/watch?v=94MI6MyHm_0
7. #Optoutside REI USA Venables Bell San Francisco 134 https://www.youtube.com/watch?v=JJHlQUEp7p0
8= Call Sweden Swedish Tourism INGO Stockholm 133 https://www.youtube.com/watch?v=BkyaqWYS_MM
8= Next Rembrandt ING Netherlands JWT Amsterdam 133 https://www.youtube.com/watch?v=M-oo2hMhTDY
10. Donate the Bars Atados Brazil JWT Brazil 126 https://www.youtube.com/watch?v=vwT_YPmiFng
11. Field Trip to Mars Lockheed Martin McCann New York 122 https://www.youtube.com/watch?v=a_bSOwFWu-A
12= Emotional Trailer Melbourne Film Festival McCann Melbourne 109 https://www.youtube.com/watch?v=ODQbKkjJeQk
12= #sharetheload P&G India BBDO India 109 https://www.youtube.com/watch?v=LqlrTGd1Imw
14. Check It Before It’s Removed Pink Ribbon Germany DDB Germany 105 https://www.youtube.com/watch?v=S09zIjm_2-Q
15. Reword Headspace Australia Leo Burnett Melbourne 100 https://www.youtube.com/watch?v=NSpt_NiFUsM
16. Football Memories Libero Spain LOLA MullenLowe Madrid 94 https://www.youtube.com/watch?v=kUXlarOuvCw
17. Edible 6-pack ring Saltwater Brewery We Believers New York 91 https://www.youtube.com/watch?v=-YG9gUJMGyw
18. Touchable Ink Samsung Thailand JWT Bangkok 90 https://www.youtube.com/watch?v=ErafkF2AvBQ
19. #notcomingsoon Remy Martin Fred & Farid New York 85 https://www.youtube.com/watch?v=P28yDBdf_7E
20= Printed by Somerset Somerset Graphics Leo Burnett Toronto 83 https://www.youtube.com/watch?v=ykAYr7-OVK8
20= Spare the Act Curry’s AMVBBDO London 83 https://www.youtube.com/watch?v=XgQEUJ6SQsU

The most awarded print campaigns of 2016

1. Portraits Campaign Thai Health Authority Saatchi & Saatchi Singapore 45
2. Paradise Hill It’s Not OK NZ FCB New Zealand 41
3. Classics campaign Wrigleys Spearmint BBDO Düsseldorf 40
4. Colourful campaign Leica Gallery F/Nazca Saatchi Sao Paulo 34
5. McWhopper print McDonald’s NZ Y&R Auckland 33
6. Merkel/Obama/Putin Jornal 1 Y&R Portugal 32
7. Loving the Night McDonald’s Thailand TBWA Bangkok 30
8. THAT affordable campaign IKEA UAE Memac Ogilvy Dubai 28
9. Pinball/Skate Park Ferrero Rocher La Comunidad Argentina 27
10. Protect campaign Freddo Ice-Cream Y&R Sao Paulo 26
11. Animals/Forests/Oceans Forbes Magazine Y&R Prague 25
12. Bird/Deer/Lizard WWF Philippines Leo Burnett Manila 22
13. School of Life campaign School of Life Ogilvy & Mather Gurgaon 21
14= Nujoom/Maataha/Shams Qatar Islamic Bank Memac Ogilvy & Mather Doha 20
14= Night Kills Day Sleep Apoea India JWT Gurgaon 20
14= Bed/Selfie/War Tate Grey 20
17= We were the refugees UNHCR Y&R Prague 19
17= Capuchin Monkey Robin Wood Grabarz & Partner 19
19= A cream to give wrinkles Breast Cancer Colenso BBDO Auckland 18
19= Never Stop Riding City of Buenos Aires La Comunidad Argentina 18
19= Mein Kampf Gesicht Zeigen! Ogilvy Berlin 18
19= Holiday Packing campaign Flight Centre TBWA Hunt Lascaris J’burg 18

The most awarded poster/outdoor campaigns of 2016 

1. Brewtroeleum DB Breweries Colenso BBDO Auckland 46
2. Survival Billboard Microsoft McCann London 32
3. McWhopper Outdoor Burger King NZ Y&R Auckland 31
4= Dirty Martini campaign Automobile Association of Singapore JWT Singapore 30
4= It’s THAT affordable IKEA UAE Memac Ogilvy Dubai 30
6. Doors of Thrones Tourism Ireland Publicis London 23
7= The Next Rembrandt ING Netherlands JWT Amsterdam 20
7= Actual Reality Jaguar NZ Y&R Auckland 20
7= Airbnb Animals Airbnb TBWA London/TBWA NYC 20
10. Unforgotten Soldiers Sky TV NZ DDB Auckland 19
11. Read Better Stories Paper Plus Group FCB New Zealand 18
12. Van Gogh BnB Chicago Art Institute Leo Burnett Chicago 17
13= Samba/Bossa Nova etc Sao Paulo Alpargatas AlmapBBDO Sao Paulo 16
13= Bed/Selfie/War etc Tate Grey London 16
15= Ma place est dans la sale Prodiss Fred&Farid Paris 15
15= Olive/Orange/Cherry Akzonobel Taproot Dentsu Mumbai 15
17= 25m2 of Syria Norwegian Red Cross POL Oslo 14
17= Listen to me/Audible Art Ural Night Music Voskhod Ekaterinburg 14
19. King/Hand me down etc Godrej Security JWT Gurgaon 12
20= Humiliation/Isolation etc Amnesty International Ogilvy & Mather Frankfurt 10
20= Lady/Man/Office Dutch Mill Co MONDAY Bangkok 10
20= Sugar Detox Intermarché Marcel Paris 10
20= Instead of Café IKEA Russia Instinct BBDO Russia 10
20= Angela/Charles/Francis Getty Images AlmapBBDO Sao Paulo 10
20= Bed/Grill/Sofa IKEA Austria DDB Group Germany 10
20= The Great Escape Graubuenden Ferien Jung von Matt Limmat 10
20= Ethos Travel Ethos Travel McCann London 10
20= Prostate Check Unilever MullenLowe Vietnam 10

The most awarded Direct campaigns of 2016

1.McWhopper campaign Burger King NZ Y&R Auckland 121
2. Brewtroleum DB Breweries NZ Colenso BBDO Auckland 120
3. Van Gogh BnB Chicago Art Institute Leo Burnett Chicago 62
4= The Fairest Night AB InBev Argentina Del Campo Saatchi Argentina 46
4= #nomoreevictions Stop Desahucios Proximity Madrid 46
4= #Optoutside REI USA Venables Bell San Francisco 46
7= Manboobs MACMA Argentina David Buenos Aires 45
7= Pedigree Found Pedigree Petfoods Colenso BBDO Auckland 45
9. Field Trip to Mars Lockheed Martin McCann New York 44
10. The Swedish Number Swedish Tourism INGO Stockholm 43
11. Football or Father Love Condoms BBDO Brussels 42
12. The Boys Bonds Underwear Clemenger BBDO Melbourne 39
13. Reword Headspace Leo Burnett Melbourne 36
14= #Myfamilycan Ardmona Australia Leo Burnett Melbourne 34
14= Check Before It’s Removed Pink Ribbon Germany DDB Group Germany 34  
16. Drinkable Advertising Coca-Cola USA Ogilvy & Mather New York 31
17. Unforgotten Soldiers SKY TV NZ DDB Auckland 30
18. Survival Billboard Microsoft McCann London 28
19. Game of Balls Blue Balls Foundation M&C Saatchi Sydney 27
20= #SmartEffect Smart Car Portugal BBDO Lisbon 26
20= #Daddo Pantene US Grey New York 26
20= Sea Hero Quest Deutsche Telekom Saatchi & Saatchi London 26
20= Sugar Detox Intermarché Marcel Paris 26
20= Nivea Doll BDF Nivea Brazil FCB Sao Paulo 26

The most awarded TV and Film ideas of 2016

1.Phelps Under Armour Droga5 New York 68
2. Justino Spanish Lottery Leo Burnett Madrid 66
3. Spare the Act Curry’s/Dixons AMV BBDO London 46
4. Road Safety campaign Road Safety France La Chose Paris 45
5= USA Gymnasts team Under Armour Droga5 New York 40
5= The Piccards Hennessy LVMH Droga5 New York 40
5= Last Nike US Wieden+Kennedy Portland 36
8. Firefly Man Independent Incubator Nitto/Drill Tokyo 35
9= Home for Christmas EDEKA Zentrale Jung von Matt Hamburg 34
9= High School Girls? Shisheido Watts of Tokyo 34
9= Perfect Lips/Eyeliner Make love not scars Ogilvy & Mather Mumbai 34
12. Tiny Dancer John Lewis Insurance adam&eve DDB London 33
13. Deng Adut University of WA Finch Sydney 31
14. Whale/Rocket Car Old Spice Wieden+Kennedy Portland 30
15. OK Go Upside Down S7 Airlines Russia TutkovBudkov Volgograd 29
16= Fish/Swim/Cheese Klarna DDB Stockholm 24
16= Superbowl Choir NFL Grey New York 24
18. Loss of Control campaign Road Safety France La Chose Paris 23
19. Envy Svenson Spain TAPSA Y&R Madrid 22
20= Close to Home AT&T BBDO New York 21
20= ConverS.O.S. TYC Sports Argentina McCann Market Buenos Aires 21

The most awarded MEDIA campaigns of 2016

1.Brewtroleum DB Breweries NX Colenso BBDO Auckland 29
2= Amnesty Unblocker Amnesty International Colenso BBDO Auckland 28
2= Life Saving Stickers Australia Road Safety GPY&R Brisbane 28
4. McWhopper campaign Burger King NZ Y&R Auckland 27
5. Keep the flame alive Johnnie Walker Leo Burnett Beirut 26
6= Breakvertising Continental Foods These Days Antwerp 26
6= Behind the leather PETA Thailand Ogilvy & Mather Bangkok 26
8. The Second Scoreboard Teletica Costa Rica JWT San Jose 23
9. End the Silence La Sirena Pages BBDO Santo Domingo 22
10. 38 Years Later Triple S JWT Puerto Rico 20
11. Bittersweet Pies Paul Romania McCann Bucharest 19
12. House of Little Moments Uni-Presedent Taiwan ADK Taiwan 18
13= Van Gogh BnB Art Institute of Chicago Starcom Chicago 16
13= Le Bon Lidl Sweden INGO Stockholm 16
13= Songs of Violence Estadao Digital Brazil FCB Sao Paulo 16
13= There will be haters Adidas UAE Starcom Mediavest Dubai 16
13= Humans Channel 4 OMD London 16
18= GayNZ ANZ Bank Australia TBWA Melbourne 15
18= Animal detecting Billboards BMW Austria Demner Merlicek Vienna 15
20= Gun Crazy States United Grey New York 14
20= Straight Outta Beats by Dr Dre R/GA Hustle Los Angeles 14
20= SMS Last Words Road safety Partnership Havas Worldwide Shanghai 14
20= Backup Memory Samsung Tunisia 3SG BBDO Tunis 14
20= Bollywood on Wheels Emirates NBD Starcom Mediavest Dubai 14
20= Goodbye Bad Luck Loto Libanais Impact BBDO Dubai 14
20= Celebrity Tantrum Samsung Australia Leo Burnett Sydney 14

The most awarded RADIO campaigns of 2016

1. Football Memories Libero Spain LOLA MullenLowe Madrid 51
2. Everyman Meal campaign KFC South Africa Ogilvy & Mather Jo’burg 46
3. You Should Have Called campaign Vodafone South Africa Ogilvy & Mather Jo’burg 33
4. Read Better Stories Paper Plus Group FCB Auckland 28
5. Bukake/Little Things/Trump Fancine Spain TAPSA Y&R Madrid 24
6. Woman/Man/Never Too Old Thomas Cook India Law & Kenneth Saatchi India 22
7. Tongue/Blinking/Breathing Dove UK Ogilvy & Mather London 20
8. Tobacco Downs Tobacco Free Florida Alma DDB Miami 18
9. Chicken Risotto GOJEK Leo Burnett Jakarta 16
10. Signs campaign Opel Spain TAPSA Y&R Madrid 15
12= Psychic/Genie Skittles South Africa DDB South Africa 14
12= Combover/Manbun Unilever Clear MullenLowe Singapore 14
14= Autodiagnosis Opel Spain TAPSA Y&R Madrid 13
14= Beerlingual Suntory Holdings McCann Japan 13
14= Mom at 40 P&G Argentina Grey Buenos Aires 13
17. Candy Class Radio City 91.1FM Grey Mumbai 12
18= Sweet Dreams Johnson’s Baby Lotion Impact BBDO Dubai 11
18= Stroll/Puppy Henkel DDB Dubai 11
18= Procrastination BHV UAE Impact BBDO Dubai 11

The most awarded DIGITAL campaigns of 2016

1.The next Rembrandt ING Netherlands JWT Amsterdam 76
2. Emotional Trailer Melbourne Film Festival McCann Melbourne 63  
3. Justino Spanish Lottery Leo Burnett Madrid 45
4. The Field Trip to Mars Lockheed Martin McCann New York 40
5= Manboobs MACMA Argentina David Buenos Aires 36
5= DADS#sharetheload P&G India BBDO Mumbai 36
7. Printed by Somerset Somerset Graphics Leo Burnett Toronto 34
8. McWhopper Digital Burger King NZ Y&R Auckland 31
9= Donate the Bars Atados Brazil JWT Sao Paulo 29
9= Hungerithm Mars Snickers Clemenger BBDO Melbourne 29
11. The Open Road Project Toyota Japan Dentsu Tokyo 27
12= Check Before It’s Removed Pink Ribbon DDB Group Germany 25
12= Backup Memory Samsung Tunisia £sG BBDO Tunis 25
14. Intelligent Parking Chair Nissan Motor Japan TBWA Hakuhodo Tokyo 23
15. I am a witness Ad Council USA Goodby Silverstein 22
16= Straight Outta Beats by Dr Dre R/GA Hustle Los Angeles 21
16= Because Recollection Because Music 84.Paris 21
18. Keep the flame alive Johnnie Walker Leo Burnett Beirut 20
19= Dreams of Dali Dali Museum USA Goodby Silverstein 19
19= Emergency Pin Code Sekron Brazil Grey Sao Paulo 19

The most awarded DESIGN ideas of 2016

1.Life is Electric Panasonic Japan Dentsu Tokyo 59
2. Printed by Somerset Somerset Graphics Leo Burnett Toronto 39
3= Kamoi Kakoshi MT Expo Kamoi Kakoshi iamadesign Tokyo 26
3= Delqa Microsoft US Listen New York 26
3= Falter Inferno Falter Newspaper Jung von Matt Hamburg 26
6= Behind the Leather PETAThailand Ogilvy & Mather Bangkok 25
6= 20/80 20/80 Landor Paris 25
8= Narita International Terminal Narita Airport PARTY Tokyo 21
8= Artquarium Papawin Corp Thailand Ogilvy & Mather Bangkok 21
8= Nameless Paint Kokuyo Japan Dentsu Tokyo 21
10. World Table Tennis Championships TV Tokyo Corporation Dentsu Tokyo 20
11= Actual Reality Jaguar NZ Y&R Auckland 19
11= Kobe’s Rule Book ESPN Brazil Africa Sao Paulo 19
11= Touchable Ink Samsung Thailand JWT Bangkok 19
14= Ageing Wine Bottles Weingut Knipser Kolle Rbbe Hamburg 18
14= The Field Trip to Mars Lockheed Martin McCann New York 18
14= Channel 4 rebrand Channel 4 UK 4creative London 18
14= The shape of imagination LEGO Ogilvy & Mather Singapore 18
14= Simple Value Argos The Partners London 18
19. Magic Words – The Book HP Brazil Almap BBDO Sao Paulo 17
20= Originals McDonald’s France TBWA Paris 16
20= Infinite Possibilities Getty Images Brazil AlmapBBDO Sao Paulo 16
20= Dylan Studio A revisited Legacy Recordings Havas Worldwide New York 16
20= Simplified Stories Alzheimerliga DDB Brussels 16
20= Edible Six-Pack Ring Saltwater Breweryt US We Believers New York 16
20= Typevoice The Webby Awards OgilvyOne New York 16
20= The Impossible Game SNCF France TBWA Paris 16

Top PR campaigns

1.Manboobs MACMA Argentina David Buenos Aires 46
2. The Bulletpen Ministry of Education McCann Bogota 36
3= Edible Six-Pack Ring Saltwater Brewery We Believers USA 30
3= The Organic Effect Co-Op Sweden Forsman+Bodenfors 30
5. Touchable Ink Samsung Thailand JWT Bangkok 28
6= Van Gogh BnB Chicago Art Institute Leo Burnett Chicago 26
6= The Last Mask Natalia Ponce de Leon JWT Bogota 26
8= The Swedish Number Swedish Tourism INGO Stockholm 25
8= Ma place est dans la sale Prodiss France Fred & Farid Paris 25
8= McWhopper campaign Burger King NZ Y&R Auckland 25
11. The Nation’s Bike Bajaj Automobiles Leo Burnett Mumbai 21
12= Paper Glasses Save the Children Grey Mexico 20
12= Marriage Market Takeover SK-II Sweden Forsman+Bodenfors Sweden 20
14= Safety Demonstration SL Benfica Emirates O Escritorio Portugal 18
14= The Dilemma Heineken Italy Publicis Milan 18
16= Reword Headspace Leo Burnett Melbourne 17
16= Bernie Speed Test Arcub for Bucharest Publicis Romania 17
18= Equal Pocket Money ANZAustralia TBWA Melbourne 16
18= The House of Clicks Hemnet Sweden Prime Stockholm 16
18= #Jointheherd WildAid UK Grey London 16

Top mobile campaigns

1.#Comeonein Sydney Opera House DDB Sydney 38
2. Check Before It’s Removed Pink Ribbon Germany DDB Group Germany 34
3= Songs of Violence Estadao Digital Brazil FCB Sao Paulo 25
3= Celebrity Tantrum Samsung Australia Leo Burnett Sydney 25
5= The Swedish Number Swedish Tourism INGO Stockholm 22
5= The Interactive Individual Yumit Apps and Games Wunderman Argentina 22
5= Samsung Blind Cap Samsung Spain Cheil Madrid 22
8. Donate the Bars Atados Brazil JWT Sao Paulo 21
9= WhatsGerman Plan.Net Germany Plan.Net Munich 18
9= #Optoutside REI USA Venables Bell San Francisco 18
11. I am a Witness Ad Council US Goodby Silverstein 16
12= Slow Down GPS IF Insurance Forsman+Bodenfors Sweden 15
12= Volkswagen Connect Volkswagen Spain DDB Madrid 15
14. Sizzl Oscar Mayer Bacon 360i New York 14
15= Uncrushable MJ Bale Australia TBWA Sydney 13
15= Backup Memory Samsung Tunisia 3SG BBDO Tunis 13
15= Kidsbook Collection Itau Bank Africa sao Paulo 13
15= Pigeon Air Patrol Plume Labs London DigitasLBi London 13
19= NYT VR New York Times T Brand Studio New York 12
19= Pedigree Found Mars Petfoods NZ Colenso BBDO Auckland 12
19= Sea Hero Quest Deutsche Telekom Saatchi & Saatchi London 12

Top alternative & innovative campaigns

1. Edible Six-Pack Ring Saltwater Brewery US We Believers New York 16
2. McWhopper Burger King NZ Y&R Auckland 15
3= Brewtroleum DB Breweries NZ Colenso BBDO Auckland 14
3= Newcastle Band of Brands Newcastle USA Droga5 New York 14
5. Van Gogh BnB Chicago Art Institute Leo Burnett Chicago 13
6= House of Cards FU 2016 Netflix USA BBH New York 12
6= Google AlphaGo Google Deepmind Google Deepmind London 12
8= Reduce Speed Dial VW New Zealand Colenso BBDO Auckland 11
8= Safety Truck Samsung Argentina Leo Burnett Buenos Aires 11
10= 90 Million Smiles Pepsico Egypt (Lays) Impact BBDO Cairo 10
10= Keep the flame alive Johnnie Walker Leo Burnett Beirut 10

Top integrated campaigns

1.Justino Spanish Lottery Leo Burnett Madrid 25
2. Brewtroleum DB Breweries NZ Colenso BBDO Auckland 24
3. McWhopper Burger King NZ Y&R Auckland 19
4. #Optoutside REI USA Venables Bell San Francisco 18
5= The Boys Bonsd Underwear Clemenger BBDO Melbourne 15
5= House of Cards FU 2016  Netflix USA BBH New York 15
7. Be True to Your Pleasure Unilever Magnum LOLA MullenLowe Madrid 12
8. Survival Billboard Microsoft McCann London 11
9= Love Has No Labels Ad Council US R/GA New York 9
9= 1st ever Pinterest Yard Sale Sherwin-Williams USA Deutsch Los Angeles 9

People

Top Chief Creative Officers

1.Tham Khai Meng Ogilvy & Mather Worldwide 592
2. Nick Worthington Colenso BBDO Auckland 531
3. Josh Moore Y&R Auckland 458
4. Mark Tutssel Leo Burnett Worldwide 363
5= David Lubars BBDO Worldwide 309
5= Greg Hahn BBDO New York 309
7. Bechara Mouzannar Leo Burnett MENA 250
8. Luiz Sanches AlmapBBDO Sao Paulo 244
9. Pete Case Ogilvy & Mather South Africa 229
10. David Droga Droga5 New York 204
11. Damon Stapleton DDB Auckland 200
12. Per Pedersen Grey New York 195
13. Paul Brazier AMVBBDO London 190
14. Paul Shearer Memac Ogilvy & Mather MENA 189
15= Josy Paul BBDO Mumbai 180
15= Eric Silver McCann New York 180
17. Laurence Thompson/Rob Doubal McCann London 165
18. Tom Murphy/Sean Bryan McCann New York 164
19. Judy John Leo Burnett Toronto 155
20. James Mok FCB New Zealand 149

Top Executive Creative Directors

1. Andy Blood Colenso BBDO Auckand 361
2. Bruno Prosperi AlmapBBDO Sao Paulo 254
3. Ignacio Ferioli/Joaquin Cubria David Buenos Aires 230
4. Fadi Yaish Impact BBDO UAE 208
5. Malek Ghorayeb Leo Burnett Beirut 206
6. Alex Grieve/Adrian Rossi AMVBBDO London 201
7. Bjorn Stahl INGO Stockholm 189
9. Ramzi Moutran Memac Ogilvy UAE 187
10. Shane Bradnick DDB Auckland 185
11. Vince Lagana/Grant McAloon Leo Burnett Sydney 179
12. Tony Clewett FCB New Zealand 171
13. Hemant Shringy/Sanddep Sawant BBDO Mumbai 161
14. Mariana O’Kelly Ogilvy & Mather Jo’burg 161
15= Regan Grafton FCB New Zealand 153
15= Bas Korsten JWT Amsterdam 153
17. Ben Tollett adam&eveDDB London 150
18= Wisit Lumsiricharoenchoke Ogilvy & Mather Bangkok 140
18= Will McGinness Venables Bell San Francisco 140
20. Humberto Fernandez JWT Sao Paulo 136

Top Creative Directors

1.Tom Paine Y&R Auckland 361
2. Benjamin Yung Jr/Marcelo Nogueira AlmapBBDO Sao Paulo 253
3. Pernil/Andre Gola AlmapBBDO Sao Paulo 235
4. Sanjiv Mistry/Jamie Mietz McCann London 194
5. Balakrishna Gajelli BBDO Mumbai 180
6. Felix Richter/Alexander Nowak Droga5 166
7. Chad Warner McCann/CHI London 161
8. Mikal Pittman/Britt Nolan/Pete Lefebvre/Mike Costello Leo Burnett Chicago 158
9. Levi Slavin Colenso BBDO Auckland 146
10. Umma Saini BBDO Mumbai 142
11. Tomas Ostiglia LOLA MUllenLowe Madrid 138
12. Lisa Greenberg Leo Burnett Toronto 136
13. Lee Einhorn Venables Bell San Francisco 134
14=Chris Schofield DDB Auckland 133
14= David Navarro JWT Amsterdam 133
16. Richard Williams/Anthony Phillips Clemenger BBDO Melbourne 125
17. Evan Roberts Clemenger BBDO Melbourne 124
18. David Waraksa/Josh Grossberg McCann New York 123
19. Tim Gordon Droga5 120
20. Ryan Crouchman Leo Burnett Toronto 119

Top copywriters

1. Matt Lawson Colenso BBDO Auckland 374
2. Tom Paine Y&R Auckland 321
3. Simon Vicars Colenso BBDO Auckland 290
4. Juan Javier Pena Plaza David, Buenos Aires/Miami 233
5. Lama Bawadi Leo Burnett Beirut 168
6. Tor Lemhag Leo Burnett Chicago 158
7. Matt Williams FCB New Zealand 145
8. Jim Nilson McCann London 144
9. Ben Polkinghorne Colenso BBDO Auckland 138
10. Kris Garford Spindler Ogilvy & Mather Bangkok 136
11. Adam Wolinsky Venables Bell San Francisco 134
12= Mark Peeters/Kasia Haupt Canning JWT Amsterdam 133
12= Magnus Ivansson INGO Stockholm 133
14. Daniel Oksenberg AlmapBBDO Sao Paulo 132
15. Andre Toledo LOLA MullenLowe Madrid 122
16. Alex Wadelton McCann Melbourne 117
17. Pedro Araujo JWT Sao Paulo 116
18. Rob Watts Saatchi & Saatchi London 115
19. Alex Metson Leo Burnett Melbourne 111
20= Maya El Kai Memac Ogilvy Dubai 108
20= Laurie Howell Droga5 New York 108

Top art directors

1. Andre Sallowicz AlmapBBDO/Colenso BBDO 385
2. Tom Paine Y&R Auckland 321
3. Brett Colliver Colenso BBDO/DDB Auckland 298
4. Ricardo Casal David Miami/Buenos Aires 233
5. Michael Thomason/Jacob Bjordal McCann London 166
6. John Regan Leo Burnett Chicago 158
7. Freddie Coltart FCB New Zealand 145
8. Lucas Reis LOLA MullenLowe Madrid 138
9. Avery Oldfield Venables Bell San Francisco 134
10= Robert Nelk/Guney Soykan JWT Amsterdam 133
10= Gustav Westman INGO Stockholm 133
12. Scott Kelly Colenso BBDO Auckland 131
13. Gavin Siakimotu DDB Auckland 125
14= Kavon Johnson McCann New York 122
14= Fabio Simoes JWT/FCB Sao Paulo 122
16. Fernando Palandi JWT Sao Paulo 116
17 Franki Goodwin/Will John Saatchi & Saatchi London 115
18. Sophia Lindholm Forsman+Bodenfors Sweden 111
19. Andy Jones McCann Melbourne 109
20= Julia Menassa/Laurie Howell/Toby Treyer-Evans Droga5 New York  108
20= Tammy Retter Ogilvy & Mather South Africa 108

Top planning directors

1. Jono Key Y&R Auckand 334
2. Andy McLeish Colenso BBDO Auckland 315
3. Michael Derepas Clemenger BBDO Melbourne 208
4. Neville Doyle Colenso BBDO Auckland 165
5. Agustin Soriano JWT Amsterdam 133
6. Harry Roman-Torres Droga5 New York 132
7. Mike Medeiros McCann New York 122
8. Craig Mawdsley AMVBBDO London 119
9. Rajat Mendhi/Manisha Sain BBDO Mumbai 115
10. Emily Taylor Leo Burnett Sydney 111
11. David Edwards AMVBBDO London 101
12. Tahaab Rais FP7/DXB Dubai 93
13= Colleen Leddy Droga5 New York 74
13= Ruth Chadwick Grey London 74
15= Raphael Barreto FCB Sao Paulo 64
15= Gareth Ellis Saatchi & Saatchi London 64
17= Devi Attamimi Hakuhodo Indonesia 62
17= Russell Mitchinson Leo Burnett Sydney 62
19. Luis Pedro Toledo JWT San Juan Puerto Rico 50
20. Cecilia Legarrea Grey Mexico 49

Top Planners

1. Ariel Tishgart Leo Burnett Chicago 158
2. Josefine Billstrom/Julia Blomquist INGO Stockholm 133
3. Candice Chen Droga5 New York 128
4. Fernand Alphen/Isabella Mulholland JWT Sao Paulo 128
5. Hillary Heath Droga5 New York 120
6. Manisha Sain/Rajat Mendhi BBDO Mumbai 109
7. Tom Hormann DDB Germany 105
8. Tina Sioufi Leo Burnett Beirut 77
9. Nicholas Papa/Corbin Brown BBDO New York 73
10. Jimmy Elston/ Charlie Brenninkmeijer Saatchi & Saatchi London 71
11. Kelsey Harmon/Poppy Thorpe R/GA Hustle Los Angelese 69
12. Amir Adib JWT Cairo 63
18. Jirayuth Niyommalai/ Bonita Pui Wang Yu Ogilvy & Mather Bangkok 66
20. Minoru Kikuchi/ Yukiya Yamane/ Tetsuji Nose/ Kotaro Sasamoto/ Junichiro Kubota/ Kenichiro Dohi/ Kana Kobayashi Dentsu Tokyo 65

UK

Top UK agencies

2015 rank 2014 rank  
1.AMVBBDO London 253 2 2
2. adam&eve DDB London 186 1 1
3. McCann London 179 50 30
4. Grey London 150 4 8
5. Ogilvy & Mather London 146 3 7
6. Saatchi & Saatchi 71 9 -
7. Leo Burnett 47 6 5
8. BBH 46 18 9
9. 4creative 44 15 22
10. FCB Inferno 43 8 -

Top agencies by media

No.1 agency for Print: Grey London
No.1 agency for Direct McCann London
No.1 agency for Media OMD London
No.1 agency for Outdoor McCann London
No.1 agency for Radio Ogilvy & Mather London
No.1 agency for TV, video adam&eveDDB
No.1 agency for Digital McCann London
No.1 agency for Design Grey London
No.1 agency for PR Grey London
No.1 agency for Mobile Digitas LBi
No.1 agency for Branded Content AMVBBDO

Top campaigns by media in the UK 2016

No.1 campaign all media Microsoft Survival Billboard McCann London
No.1 print campaign Tate London 500 years of stories Grey London
No.1 Direct campaign Microsoft Survival Billoboard McCann London
No.1 Media campaign Channel 4 Humans OMD
No.1 Outdoor campaign Microsoft Survival Billboard McCann London
No.1 Radio campaign Unilever Dove Tongue/Breathing/Blinking Ogilvy & Mather
No.1 TV campaign Dixons/Curry’s Spare the Act AMVBBDO
No.1 Digital campaign Microsoft Squadvertiser McCann London
No.1 Design campaign Channel 4 Channel 4 Rebrand 4creative
No.1 PR campaign WildAid UK #JoinTheHerd Grey London
No.1 Mobile campaign Plume Labs Pigeon Air Patrol Digitas LBi
No.1 Branded Content Diageo Never Alone AMVBBDO

USA

Top US agencies

  2015 rank 2014 rank  
1.BBDO New York 311 1 1
2. Leo Burnett Chicago 232 6 12
3. Droga5 New York 214 3 5
4. McCann New York 190 66 30
5. Grey New York 148 13 4
6. Venables Bell & Ptnrs 140 72 21
7. Goodby Silverstein 132 18 51
8. Wieden+Kennedy Portland 124 7 14
9. David Miami 122 8 -
10= Alma DDB Miami 111 14 43
10= We Believers New York 111 51 -

Top campaigns by media in the US 2016

No.1 campaign all media Chicago Art Institute Van Gogh BnB Leo Burnett Chicago 
No.1 print campaign Clorox Eagle.Cobra etc AlmaDDB Miami
No.1 Direct campaign Chicago A I Van Gogh BnB Leo Burnett Chicago
No.1 Media campaign Chicago A I Van Gogh BnB Starcom Chicago
No.1 Outdoor campaign Chicago A I Van Gogh BnB Leo Burnett Chicago
No.1 Radio campaign Tobacco Free Florida Tobacco Downs AlmaDDB Miami
No.1 TV campaign Under Armour Phelps Droga5 New York
No. 1 Digital campaign Lockheed Field Trip to Mars McCann New York
No.1 Design campaign Microsoft Delqa Listen New York
No.1 PR campaign Saltwater Edible Six-pack ring We Believers
No.1 Mobile campaign REI #Optoutside Venables Bell
No.1 Branded Content GE The Message BBDO New York

MENA

  Rank in 2014 Rank in 2014  
1.Impact BBDO Dubai UAE 249 5 1
2. Memac Ogilvy & Mather Dubai UAE 237 9 2
3. Leo Burnett Beirut Lebanon 221 1 3
4. FP7/DXB Dubai UAE 99 2 9
5. JWT Dubai UAE 96 8 8
6. Geometry Global Dubai UAE 82 7 37
7. TBWA RAAD Dubai UAE 81 18 13
8. JWT Cairo Egypt 80 21 11
9. JWT Beirut Lebanon 75 16 30
10. Leo Burnett Dubai UAE 66 6 4

 

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The Directory Big Won rankings have been published since 2003, edited by Patrick Collister.

More extended rankings can be found at www.directnewideas.com

Individual rankings and all requests for detailed information can be obtained by emailing patrick@directnewideas.com

A full analysis will be published in the March issue of Directory magazine.