Current Issue 46
Mail & Door Drops
Hockår Agentur am Flughafen AG, Altenrhein by marei is a small, young retail company that specializes in designer furniture.
FreeHowler - Woofer Challenge Oliver, London Honest Brew delivered craft beers from around the world to their customers in a tube they call 'The Howler'. The 2,000 Piece Mainland Voucher Colenso BBDO, Auckland Ageing the perfect cheese takes time and patience. The Christmas Safety Card Air Brussels Every year, BMW wishes its customers a happy new year of exhilarating but safe driving pleasure.
Online & Digital
#SheDrives TBWA\RAAD, Dubai Last September, Saudi Arabia surprised everyone by lifting the Women Driving ban, a historic ruling that will take effect by June 2018. Aussie News Today Clemenger BBDO Sydney Brexit. Trump. Climate Change. House Prices. Unemployment. Student debt. Trump. Battle To The Beehive J. Walter Thompson, Auckland In the 2017 New Zealand general election, voters ages 18 to 24 were completely disinterested in politics and had one of the highest rates of voter apathy in the world. Converticals BBDO New York Many Millennials thought D.I.Y was complicated. As America's 2nd largest home improvement store, Lowe's wanted to make D.I.Y look effortless. In Real Life BBDO New York Monica Lewinsky was at the heart of a White House scandal in 1996 when President Clinton admitted to having an inappropriate relationship with her. Orizon Artefact, Paris The COP23 Summit took place in Bonn in November 2017. It was an attempt to turn the Paris Agreement into real action. Pointless Trueview Ads Åkestam Holst, Stockholm IKEA advertising had been created around the concept of 'Where Life Happens', the brand's attempt to show people that it both understands and is inspired by the reality of people's everyday lives.
FreeStreet Walk to Catwalk Sketch Agency Malone Souliers, a boutique luxury shoe brand, was looking for an idea to cut through the clutter of London Fashion Week. The Last da Vinci: The World is Watching Droga5 There are fewer than 20 paintings by Leonardo da Vinci in the world. So the discovery of a new one raised interest around the world when it came to be auctioned at Christie's in New York.
Outdoor & Events
democrARtisation McCann Belgrade The Museum of Contemporary Art in Belgrade had been closed to the public since 2007 due to reconstruction work that was still not completed. Fight for Territory DDB Group New Zealand, Auckland Because the British & Irish Lions rugby team only came to New Zealand to play the All Blacks once every 12 years, it was always a huge event. Listen To Your Lungs – The Coughing Billboard DDFH&B, Dublin In 1998, Marie Keating died from breast-cancer. People. Not Symbols Leo Burnett, Israel December 3rd was International Day of Persons with Disabilities. The Edible Exhibition AMV BBDO, London Kids can be fussy eaters. Only 8% of children in the UK ate their recommended 5 a day. Vielfalt (Diversity) Jung von Matt/NEXT ALSTER Hamburg German supermarket EDEKA was well known for the great variety of its products.
#hondanextdoor SID LEE Paris Honda in France had a problem in that it did not have as many dealerships as it would have liked. #whatmakesgreat OgilvyOne London Integral to IBM's business strategy was gaining share in AI (Artificial Intelligence). Code Strike Saatchi & Saatchi London 61% of teenagers in the UK game and snack when they get home from school. La Forêt. The first TV series where anyone can bet on the murderer’s identity. Publicis Conseil, Paris La Forêt was a new TV series on France 3 that told the story of a small and quiet village in the Ardennes. The Economist – British Election Proximity London When the UK was thrown into a snap election, The Economist had to react. The Talk BBDO New York It's highly risky for any brand to take on a social issue.
#onholdmusiclive Shackleton, Madrid As Christmas approached, the festive spirit could be felt in almost every aspect of life. Except one. The world of canned telephone 'hold' music. Bravo Tango Brain Training 360i New York For soldiers, coming home from war could often be more challenging than being deployed. Living Wine Labels J. Walter Thompson San Francisco In the late 18th century, if a citizen of the British Isles committed any one of 19 crimes, he or she was punished by transportation to Australia. Scent by Downy Grey Group, Hong Kong Over the years, many consumers have imagined a world in which they may send text messages alongside scents to convey deeper emotions. The BVG-adidas EQT/Berlin shoe Jung von Matt/SAGA, Hamburg Berlin was the pulsing capital of Europe with an anti-establishment culture based in the edgy underground scene. Thermal Discount Rethink, Montréal Sports Experts was one of Canada's largest sporting goods retailers. Volvo HR90, a car so intelligent it can recruit its own technicians FamousGrey, Groot- Bijgaarden Volvo's initial brief was for a recruitment campaign to attract service technicians to work on the new S90 saloon WaveShades Clemenger BBDO Sydney Young Australians saw Visa as an 'old school' financial company that was not relevant to their lives.
Broadcast, Press & Inserts
Art Without Labels BBDO New York Most people had a limited vision of the art world. IKEA Pee Ad Åkestam Holst, Stockholm IKEA's successful brand concept "Where Life Happens" had proven itself creatively in a variety of ways across almost all media. There's nothing to celebrate yet Ogilvy & Mather Costa Rica, San José Long and excited goal celebrations were part of the culture of Costa Rican football broadcasting. G-o-o-o-o-o-o-o-o-al!