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33 Articles
 

Catch A Plane

Leo Burnett Moscow

Issue 32 | September 2014

Catch A Plane

Leo Burnett Moscow
Issue 32 | September 2014

The task was to increase the number of frequent flyers in the program and inform them about S7 Airlines and Oneworld alliance destinations.
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First Tracks

Forsman & Bodenfors
Issue 31 | June 2014

Helly Hansen was one of the leading Scandinavian outdoor clothing brands.
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Inkable

BBDO New York/ Atmosphere Proximity
Issue 31 | June 2014

Nearly two billion people around the world had connected through social media, for the most part sharing their photos.
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LG G2 Smart Banners

M&C Saatchi, Stockholm
Issue 31 | June 2014

In fall 2013, LG launched the new G2 Smartphone. It was quicker, smarter, had better display and longer battery time.
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Phone Stack

BBDO Proximity, Kuala Lumpur
Issue 31 | June 2014

It all started from an insight: that Malaysians spend a quarter of their waking hours on their phones.
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Mobilizing the 12th man

Memac Ogilvy Label Tunisia/Ogilvy/Action Tunisia
Issue 28 | September 2013

2 years after the Arab Spring, tension amongst the Tunisians remained.
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Free the forced

Cheil Germany
Issue 27 | June 2013

The UN has estimated that around the world each year, some 60 million girls and young women under the age of 18 are forced to marry without their consent.
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Pleasure Hunt – 5 Lost Kisses

Lowe Brindfors
Issue 27 | June 2013

In 2011 and in 2012 Magnum had supported their range of ice-creams with ‘Pleasure Hunt’ games which had been incredibly successful, attracting more than 23 million unique visitors to the Magnum website.
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Replace Your Voicemail Message

McCann Brussels
Issue 27 | June 2013

Samusocial wanted to raise money from text donations and had set up an app which took one Euro for every SMS sent.
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Sweden’s Largest Energy Experiment

Forsman & Bodenfors
Issue 27 | June 2013

Taking energy for granted meant unnecessary waste, when people used more energy than they really needed.
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The Parcel Memory

Akestam Holst
Issue 27 | June 2013

The brief was to promote the Swedish Post’s pre-franked parcels and encourage people to send more Xmas gifts in December.
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The SOS SMS

DM9Rio
Issue 27 | June 2013

Brazil is now the 6th economy in the world but homeless children are still a sad reality. On traffic lights is where they gather to ask drivers for help or money.
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Crash and Burn

BBDO Proximity Sweden
Issue 25 | December 2012

When Snabba Cash premiered in 2010, it was a huge success for The agency’s clients, distributor Nordisk Film and production company Tre Vanner.
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DSP Message Board / Wealth Management

Taproot India
Issue 25 | December 2012

DSP BlackRock is part of one of the world’s largest mutual fund organisations. In India, they wanted to reach out to a wide audience and communicate their core offering of wealth managed in a different way.
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Fake Ad

AlmapBBDO
Issue 24 | September 2012

Zeeg is a sound studio in Sao Paulo that wanted to get more work from agencies. The task was to let creative directors in Brazil know they offered expertise and creativity.
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Hormone Check

Try/Apt
Issue 24 | September 2012

Research had shown that cosmetics and body care products contain hormone-altering chemicals that could seriously harm one’s health.
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Motivator

Tiempo BBDO
Issue 24 | September 2012

Faced with all the news about the financial crisis, the high number of people out of work, the increased consumption of antidepressants and so on, a team of people in the agency decided Spain needed some extra motivation.
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Car creation

Whybin\TBWA\Tequila
Issue 23 | June 2012

Insurance is a grudge purchase which many people choose purely on price. NRMA, however, was not a cheap option, nor was it ever going to be. The company believed the quality of the cover they offered would be compromised by discounting its price.
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The 2012 Camry - It's ready. Are you?

RAPP Los Angeles
Issue 23 | June 2012

The problem was that Toyota wanted to talk about the ground-breaking technology of the 2012 Camry but in a medium not noted historically for being ground-breaking.
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The Sound of Football

Akestam Holst
Issue 23 | June 2012

Pepsi was funding new ideas that had a positive impact on the community, state or nation. It was called Pepsi Refresh Project and had been very successful in the U.S.
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Wi--Fiction

JWT Melbourne
Issue 23 | June 2012

Every year hundreds of writers and thousands of visitors attend the Melbourne Writers Festival.
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Death Revealer

Leo Burnett Moscow
Issue 20 | September 2011

Death Revealer was an iPhone app Death that enabled people to become instantly aware of all road traffic incidents that had ever happened thanks to GPS, Google Maps and augmented reality.
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Homeplus Subway Virtual Store

Cheil Worldwide, Seoul, Korea
Issue 20 | September 2011

Cannes Direct Gold
Outdoor
Gold also for Retail and E-Commerce
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Impulse Saver

Colenso BBDO
Issue 20 | September 2011

At the TED conference, Rory Sutherland made the brilliant observation that “marketing has done a very good job of creating opportunities for impulse buying… we’ve never created the opportunity for impulse saving”.
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Pitch David

Ogilvy Beijing
Issue 20 | September 2011

An iPhone app was created which lets you pitch an idea directly to David over a videoconference. You open the app and see that you have a new contact—David Ogilvy! With one touch you’re able to call him and at once a virtual David is ready to listen to your idea (through voice recognition).
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Club Matas

Wunderman A/S
Issue 19 | June 2011

The task was to launch Club Matas, linking the exhaustive knowledge of what is bought where and when with active declarations of interest from customers.
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Steamy iAd

BBDO New York
Issue 19 | June 2011

When you tapped on the iAd banner, you saw a piping hot bowl of soup, which steamed up the screen of your iPhone. Wiping away the steam revealed the iconic Campbell’s can, which acted as a menu.
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The Call That Launched a popsicle to Stardom

Proximity Colombia
Issue 19 | June 2011

The TV spot had shown Pablo, a teenager, calling his girlfriend and declaring his love by singing a rather cheesy love song to her. Only, it wasn’t her he had got through to but her older sister.
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The Daily iPad

Wunderman Y&R New York
Issue 19 | June 2011

The iPhone app invited users to spin a digital globe to visit different places around the world of Land Rover and view adventures, discoveries and even the humanitarian activities the brand is involved in. They could watch videos about ‘the making of’ the commercials, about off-road adventure holidays and about Death Road in Bolivia. There were pictures to browse and stories to read.
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The Nightjar

AMV BBDO
Issue 19 | June 2011

The solution was The 5 Experience’, an ambitious multi-media project designed to transform 5 Gum into an iconic entertainment platform for the digital age.
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