Broadcast, Press & Inserts

Sweden’s Largest Energy Experiment


Issue 27 | June 2013


Taking energy for granted meant unnecessary waste, when people used more energy than they really needed.

Trying to tell Swedes this had led to negative attitudes towards the energy suppliers. However, studies had suggested that people would save electricity if they could see how they consumed it.

The plan was to put the theory to the test.

Submit Your Work

Send us your work for the next issue of Directory using our submissions form


Inspiration monthly via Email

Sign Up

Current Issue

Issue 62