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Innovation
136 Articles
 

Pride

Like Fire, Exhibition Collective

Issue 60 | September 2021

Pride

Like Fire, Exhibition Collective
Issue 60 | September 2021

As a brand that liked to innovate (venturing into the field of gaming by creating makeup looks for Animal Crossing, for instance) Givenchy Parfums, wanted to be the first beauty brand to explore the new world of NFTs (non- fungible tokens, digital works encoded in a way that ensures their uniqueness and authenticity)
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Slow Road

Cheil Worldwide
Issue 60 | September 2021

Jeju Island was known to many as one of the most picturesque places in South Korea with designated UNESCO World Heritage sites
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Water Light

Wunderman Thompson Colombia
Issue 60 | September 2021

According to the World Health Organization, in 2021 at least 840 million people around the world were without access to electricity, hindering their ability to work beyond daylight hours, carry out essential tasks and stay connected to the wider world
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Crispy Subtitles

Happiness Saigon, an FCB Alliance
Issue 59 | June 2021

Every day, 1.5 billion people watch content on YouTube.
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Earthday.org Responsible Streaming

Hjaltelin Stahl, part of Accenture Interactive
Issue 59 | June 2021

Climate change is a pressing issue today and carbon emissions are one of the main contributors
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Long Live the Prince

ENGINE Creative
Issue 59 | June 2021

Kiyan Prince was a football prodigy when at the age of 15 he was fatally stabbed outside the London Academy on May 18th 2007
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The Breakaway

BBDO Belgium
Issue 59 | June 2021

Decathlon’s mission is to make sport accessible for all because it has many benefits
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The Most Wanted Portrait

Sancho BBDO
Issue 59 | June 2021

Soacha is one of the largest municipalities in Colombia
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AI Santa

BETC, BETC Fullsix
Issue 58 | March 2021

At the end of a year of economic and environment crisis (to name a few), Bouygues Telecom wanted to introduce some joy and Christmas spirit
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Finding the Words

Recipe
Issue 58 | March 2021

The Campaign Against Living Miserably (CALM) has been leading a movement against suicide
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H&M Looop

AKQA
Issue 58 | March 2021

84% of clothing ends up as landfill or in the incinerator
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ProtectSet

MullenLowe MENA
Issue 58 | March 2021

More than 93% of kids play video games and with the pandemic they are spending more time in their rooms, gaming
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TeAR down this wall

Virtue Northern Europe, No Sleep
Issue 58 | March 2021

History, they say, repeats itself
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The Collection of Tomorrow

T/A Pol AS
Issue 58 | March 2021

Bergans is one of Norways biggest outdoor brands dedicated to new and sustainable ways to produce their products
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The Driver’s Fridge

Publicis Singapore
Issue 58 | March 2021

Heineken 0.0 was an alcohol-free beer.
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Disinfecting UVC Billboard

TBWA\ Helsinki
Issue 57 | December 2020

Terveystalo was a Finnish healthcare company as dedicated to preventing diseases as to curing them
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Emergency Bikes

Wunderman Thompson Paris
Issue 57 | December 2020

Paris is already one of the most congested cities in the world
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Equality Spell Check

Wunderman Thompson Dubai, Beirut
Issue 57 | December 2020

Lenovo intervenes the most used program in the world to promote workplace equality
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Make it Donate

Make it Donate
Issue 57 | December 2020

Charities are facing a fundraising crisis and are struggling to modernise
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Mr Humfreez

TBWA NZ
Issue 57 | December 2020

50% of Kiwi homes are cold and damp, causing 1600 premature deaths each year
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Poppy Drive

Wunderman Thompson Canada
Issue 57 | December 2020

Leading up to Remembrance Day this year Canadians had a new way of donating to the Royal Canadian Legion through a smartly designed, fully contactless Poppy box
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The Unfinished Votes

McCann Health NY/Change the Ref
Issue 57 | December 2020

After the tragic shooting at Marjory Stoneman Douglas High School in Parkland, Florida in 2018, Manuel and Patricia Oliver launched Change the Ref in memory of their son Joaquin and his 16 peers who senselessly lost their lives
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Wearable Love

Wynken Blynken & Nod
Issue 57 | December 2020

Science has proven that touching each other is essential for our mental and physical health
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Create with Air Max

AKQA
Issue 56 | September 2020

Air Max shoes have been a cult favourite since 1987
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Mr Humfreez

TBWA NZ
Issue 56 | September 2020

50% of Kiwi homes are too cold and damp, causing 1600 premature deaths each year
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Purple Hive Project

Thinkerbell
Issue 56 | September 2020

Founded as an agricultural co-operative in the town of Bega, Bega Foods is a leading Australian dairy and food company
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Fortum Vipu

TBWA\Helsinki
Issue 55 | June 2020

Fortum is the leading clean-energy company in Finland, specialising in recycling consumer plastic packaging
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Protegé

Jung von Matt/NECKAR
Issue 55 | June 2020

New smart lingerie developed to protect women against rape.
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Virtual Sentosa on Animal Crossing

BBH Singapore
Issue 55 | June 2020

Located at the southern tip of Singapore and minutes from the city, Sentosa is an island resort known to many as The State of Fun, offering a diverse array of unique leisure experiences, all on one island
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'TRAIN’ing

McCann Health Japan
Issue 54 | March 2020

13 million people travel on Japan railways across Tokyo every day
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