Innovation
The Driver’s Fridge
Heineken
Issue 58 | March 2021
Background
Heineken 0.0 was an alcohol-free beer. To launch it in Singapore, the brand needed a high-impact idea that showed beer lovers they could now enjoy a cold one when they never thought of having one before.This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Current Issue
Share
People Also Read
- Pepsi Bottle Lights
Issue 23, June 2012 - Life Lolli
Issue 52, September 2019 - Love Verses Hate
Issue 53, December 2019 - The Breakaway
Issue 59, June 2021 - Samsung iTest
Issue 60, September 2021 - ReStory
Issue 61, December 2021 - Ready. Set. Quit
Issue 62, March 2022 - The View from Baker Street
Issue 9, December 2008 - Give The Dog A Bone
Issue 22, March 2012 - The World’s First Mosquito Repellent Newspaper
Issue 35, June 2015