a source of inspiration for the creative world
Nick Worthington in 5Nick Worthington in 5
‘In 5’ is an occasional series in which Directory interviews top creatives and asks them to define their careers to date through five examples of their work. - March 2018
Who’s been winning what, where?Who’s been winning what, where?
March 2018
Oi, where’s my Porsche gone?Oi, where’s my Porsche gone?
Patrick Collister - March 2018
From the pulpitFrom the pulpit
The Editor’s introduction - March 2018
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The Talk
BBDO New York
March 9, 2018It's highly risky for any brand to take on a social issue. -
IKEA Pee Ad
Åkestam Holst, Stockholm
March 9, 2018IKEA's successful brand concept "Where Life Happens" had proven itself creatively in a variety of ways across almost all media. -
Battle To The Beehive
J. Walter Thompson, Auckland
March 9, 2018In the 2017 New Zealand general election, voters ages 18 to 24 were completely disinterested in politics and had one of the highest rates of voter apathy in the world. -
The Last da Vinci: The World is Watching
Droga5
March 9, 2018There are fewer than 20 paintings by Leonardo da Vinci in the world. So the discovery of a new one raised interest around the world when it came to be auctioned at Christie's in New York. -
Pointless Trueview Ads
Åkestam Holst, Stockholm
March 9, 2018IKEA advertising had been created around the concept of 'Where Life Happens', the brand's attempt to show people that it both understands and is inspired by the reality of people's everyday lives. -
Hockår
Agentur am Flughafen AG, Altenrhein
March 9, 2018by marei is a small, young retail company that specializes in designer furniture.
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