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IKEA Catalogue

Ogilvy Social.Lab Brussels

Issue 58 | March 2021

IKEA Catalogue

Ogilvy Social.Lab Brussels
Issue 58 | March 2021

With sustainability at the centre of its values and actions, IKEA was declared ‘Salesforce Sustainable Retailer of the Year 2020- 2021’
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To Your Health!

Shackleton
Issue 58 | March 2021

When raising a glass to each other, the Spanish use the word ‘salud’, meaning ‘health
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For advisers on a mission

Moreish Marketing
Issue 57 | December 2020

Prior to the campaign more2life were the third largest equity release provider in the UK - their products can only be sold via financial advice (as a legal requirement for all equity release products)
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D&AD Masterclasses

MRM
Issue 56 | September 2020

D&AD is a not for profit organisation that exists to promote excellence in design and advertising
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The Demotivation Letter

Babel
Issue 56 | September 2020

Innocence in Danger wanted to reach companies and make them realise that they should be a part of the fight for child protection
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Carry Us Through

Glazier Design, London
Issue 55 | June 2020

The Isle of Man Government wanted a message of support for people who kept working for the common good during the crisis and a message of hope for the world
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Eat Your Tweet

CLM BBDO
Issue 54 | March 2020

In September 2019, a prime-time TV documentary investigated mass-market soups and revealed to six million people the hidden sugars, additives and artificial flavours they were consuming
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His Dark Materials

360i
Issue 54 | March 2020

In the new HBO fantasy drama, “His Dark Materials”, based on Philip Pullman’s beloved trilogy, every character had their own daemon: a physical manifestation of their soul in the form of an animal
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Our Christmas Gift To The Planet: Digital Wrapping Paper

DDB Group Melbourne
Issue 54 | March 2020

Australians discard over 150,000km of Christmas wrapping paper every year
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Protest Stamps

Shackleton
Issue 54 | March 2020

In December of 2019, Madrid hosted a World Climate Summit
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The (Un)Wanted Envelope

Iris Worldwide, Amsterdam
Issue 54 | March 2020

Halo Top makes low-calorie ice cream for adults
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The welcome pack that's a work of art

Chemistry
Issue 54 | March 2020

Repeat sales of Jaguars in New Zealand were languishing at around 40% when they should be around 75%
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Address Point

JWT Folk, Dublin
Issue 53 | December 2019

Homeless figures in Ireland were at their largest ever, topping 10,000 people
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Code of Conscience

AKQA
Issue 53 | December 2019

Despite their protected status, one third of the world’s protected areas are under threat from human activity
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Purposewash

GOOD Agency
Issue 53 | December 2019

So much ‘purpose-led’ marketing is insubstantial, no more than a one-off campaign that jumps onto a cultural trend and has little to no real impact.
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The Pollution-Eating Paper

ENGINE
Issue 53 | December 2019

Air pollution is the UK’s number one public health priority
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Life Lolli

BBDO Duesseldorf GmbH
Issue 52 | September 2019

Every day in Germany, two children are diagnosed with leukemia
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JWT Folk and An Post develop Address Point - a new service to help people without a home avail of vital services

JWT Folk
Issue 51 | June 2019

Working closely with homeless charities and service providers, the new nationwide facility used an online tool to instantly generate an individual’s personal address, with mail collection points at local post offices
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Pass On The Blessing

J. Walter Thompson Hong Kong
Issue 51 | June 2019

During Chinese New Year, red packets filled with money are exchanged between friends, family and co-workers as a way of passing on blessings and good fortune.
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Pulse Will You Be in?

Proximity London
Issue 50 | March 2019

In the UK, if you watch or record live TV, or download and watch BBC programmes on iPlayer, you need a TV Licence
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The GOOD Paper Project

GOOD Agency
Issue 50 | March 2019

11 months ago they started thinking about Christmas
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CIA Campaign

Red C Marketing
Issue 49 | December 2018

ResponseTap is Europe’s leading provider of Call Intelligence, a call tracking platform that allows marketing teams to understand which activity is driving inbound phone calls with the kind of precision normally associated with digital marketing attribution tools
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The Garden Drop

Wunderman
Issue 49 | December 2018

The only time most people consider switching their broadband provider is when something goes wrong with their service
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Reach+

JWT Folk
Issue 48 | September 2018

Many marketers believed that mail media was outdated, expensive and time- consuming to produce.
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The Biography of Tomorrow

Herezie Group, Paris (France)
Issue 48 | September 2018

Google is investing a lot into its Google Cloud business and wanted to attract enterprise consumers
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The Non-Eviction Letter

DARE.WIN
Issue 48 | September 2018

In France, tenant evictions are officially prohibited from November until the end of March, because of the winter truce
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The Reconciliation Wine

Serviceplan Campaign 3
Issue 48 | September 2018

Many Christmas campaigns have been centred around happy and carefree themes.
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Posts into Letters

Area 23 – An FCB Health Company
Issue 47 | June 2018

After the mass shooting at Marjory Stoneman Douglas High School in Parkland, Florida, on February 14th 2018, there was an outpouring of social media posts.
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The Cleanest Uniform in Australia

Y&R Melbourne
Issue 47 | June 2018

Cotton is the most important crop in the global textile industry, yet most households that grow it are living in poverty.
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Washable Book

McCANN HEALTH JAPAN
Issue 47 | June 2018

According to UNICEF, 6000 children die every day in developing countries from infections diseases – often transmitted through dirty hands.
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