The Pollution-Eating Paper

Background

Air pollution is the UK’s number one public health priority. E.ON already offers innovative clean energy technologies to help reduce emissions, for both the consumer and business markets. But much more needs to be done. In October 2019, E.ON hosted a round table event, inviting politicians, business leaders and industry heads to join the conversation. A white paper was needed for the meeting, as well as to send to key influencers, to outline E.ON’s clean air strategies. But reports of this sort are traditionally dry and uninspiring. How could E.ON create more engagement at this crucial time?