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#notanaccessory

FamousGrey

Issue 58 | March 2021

#notanaccessory

FamousGrey
Issue 58 | March 2021

Due to the lockdown, many Belgians impulsively bought and are still buying a dog without properly thinking it through
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Beyond Generations – REBOX IT

McCann London
Issue 58 | March 2021

Loneliness among the elderly was on the rise, with a million older people going over a month without speaking to anyone, according to Age UK
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Big Good. A burger created to help

TBWA\Spain
Issue 58 | March 2021

The International Monetary Fund (IMF) has predicted that the Spanish economy will shrink by 12
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Colourful Days

AlmapBBDO
Issue 58 | March 2021

Brazil was having a tough time in 2020 with the coronavirus pandemic, but its homegrown flip flop brand Havaianas wanted to help people think ahead to “more colourful days to come
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Feast of Legends

VMLY&R Kansas
Issue 58 | March 2021

Wendy’s, the No
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HELP! The Game

CHE Proximity
Issue 58 | March 2021

Australia is a uniquely risky country
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Let’s Melbourne Again

Clemenger BBDO Melbourne
Issue 58 | March 2021

Melbourne’s COVID-19 lockdown restrictions were some of the longest – and toughest – in the entire world
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Malnutrition Labels

DAVID Madrid and DAVID Miami
Issue 58 | March 2021

Committed to providing access to sustainable nutrition for 1 billion people and moving towards zero processed sugar in all products by 2025, Dole Packaged Foods, LLC took its efforts to raise awareness to new heights with Malnutrition Labels
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Nature’s Closing Down Sale

ENGINE
Issue 58 | March 2021

Will Travers OBE, President and Co-Founder of Born Free, has said: “Nature is in big trouble
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One True Loyalty Program

BBDO New York
Issue 58 | March 2021

These days corporations bombard us with endless references to loyalty: brand loyalty, loyalty rewards, loyalty cards, loyalty points, even loyalty lounges
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Open to Better

72andSunny Amsterdam
Issue 58 | March 2021

'Open to Better' was a call to action after Coca-Cola’s ‘Open Like Never Before’ advertising, which featured George The Poet inviting everyone to stay open and optimistic
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Take a baby step into parenting

Colenso BBDO
Issue 58 | March 2021

PEDIGREE is on a mission to end global dog homelessness by making dogs relevant to people at different stages of their lives
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The Tiny Pub

DDB Group New Zealand
Issue 58 | March 2021

Emerson’s is a regional beer, based in the far south of New Zealand
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The Uncertain Four Seasons

AKQA AUNZ and Jung von Matt
Issue 58 | March 2021

Sydney, Australia (January 12, 2021) AKQA and Jung von Matt, in partnership with The Sydney Symphony Orchestra, composer Hugh Crosthwaite and Monash University's Climate Change Communication Research Hub have used climate data to recompose Vivaldi's 'The Four Seasons
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#flylikethem

TBWA\Chiat\Day New York
Issue 57 | December 2020

Known as the Tuskegee Airmen, the first African-American pilots in the United States military were heroes of World War II, when they fought two wars at once, against fascism abroad and racism at home
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#MessFreeChallenge

Thinkerbell
Issue 57 | December 2020

General Mills wanted to launch their new product innovation, designed for mess-free Mexican mealtimes, Old El Paso Tortilla Pockets
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3 Bar Superstar

McCann London
Issue 57 | December 2020

London had been a prolific global powerhouse in music for decades
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Age is just a number

Romance
Issue 57 | December 2020

In the economic uncertainties of the pandemic, used cars were never so popular in France
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Ami<3Paris

TRACTION/BETC
Issue 57 | December 2020

For more than 100 years, Citroën has created vehicles that are as unconventional as they are iconic, such as Traction, 2CV, or even Type H, making mobility accessible to as many people as possible
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Laundry Records

Serviceplan Russia
Issue 57 | December 2020

Miele and Serviceplan Russia teamed up with famous Russian singer Dmitry Malikov on an unusual initiative to turn a laundry full of Miele washing machines into a fully functioning recording studio
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Maurten Unofficial

Åkestam Holst NoA
Issue 57 | December 2020

Maurten was an innovation in sports – a carbohydrate gel and sports drink based on hydrogel technology, helping elite athletes perform without side effects or the stomach problems and cramps that are a common problem with energy supplement products
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Meltdown Flags

Serviceplan
Issue 57 | December 2020

After almost a year of protests, ‘Meltdown Flags’ staged a digital protest during the cancelled COP26 between 9-19 November 2020
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Picture with the Enemy

CP+B – CRISPIN PORTER & BOGUSKY BRASIL
Issue 57 | December 2020

On International Friendship Day Fusion Energy drink invited gamers to join their greatest enemies in an unusual selfie Effort by CP+B Brazil changes video gaming behavior by encouraging gamers to take pictures with their opponents
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Racist Dinosaur

Create Not Hate, Quiet Storm, Ridley Scott Creative Group, Red Brick Road, The Mill, Engine, Love or Fear
Issue 57 | December 2020

Trevor Robinson’s Create Not Hate initiative was launched in 2007 to help marginalised inner-city young people from similar backgrounds to his own to unlock their creative potential
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Racist Dogs

Create Not Hate, Quiet Storm, Ridley Scott Creative Group, Red Brick Road, The Mill, Engine & Love or Feat
Issue 57 | December 2020

Trevor Robinson’s Create Not Hate initiative has launched two new campaigns by underrepresented talent focused on stamping out racist attitudes
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Sound The Excuse

TBWA\London
Issue 57 | December 2020

The Book of Man is a media brand and a support network offering advice and inspiration to modern men in a time of great change
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Subscribe to the Facts

Shackleton
Issue 57 | December 2020

El PAÍS launched a digital version of the newspaper in 1996
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The Spotify Parenthesis

Milk
Issue 57 | December 2020

2012 Bye Bye Bicycle was busy touring Europe in the wake of their sophomore album
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The Touch Tally

Weber Shandwick, London
Issue 57 | December 2020

In the pandemic, hand-washing became increasingly important in preventing the spread of the virus, as well as seasonal colds and flu
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Travelers x Zaadii: Legend of Z-Hawk

TBWA\Chiat\Day NY
Issue 57 | December 2020

• Three-year-old Zaadii Tso was tragically killed by a distracteddriver in 2015
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