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#SafetyForSafekeeper

Leo Burnett Beirut

Issue 59 | June 2021

#SafetyForSafekeeper

Leo Burnett Beirut
Issue 59 | June 2021

With all that’s going on in Lebanon, the country has become totally unsafe for everyone
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Backdoors

PS21
Issue 59 | June 2021

The creative company PS21, based in Madrid, launches 'Blackdoors', a KFC campaign that allows competitor’s employees to get 'La Infame', the new burger that replaces bread with fried chicken, for free
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Cadbury Heroes League

VCCP London
Issue 59 | June 2021

Cadbury Heroes were positioned as chocolates to share, unlocking little connections within families
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Cadbury Secret Santa Postal Service

VCCP London
Issue 59 | June 2021

Since 2018 Cadbury has delighted the nation at Christmas with its touring Secret Santa Postal Service
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Discover the shocking truth behind ‘free’ prescription glasses

BETC Paris
Issue 59 | June 2021

By law, French opticians are required to offer free glasses to their customers, with the price of the medical equipment being taken care by the Social Security
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Lost in Translation

VMLY&R Melbourne
Issue 59 | June 2021

The Australian Defence Force is one of the largest recruiters in Australia
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Non-Bob

Happiness Brussels, an FCB Alliance
Issue 59 | June 2021

In Belgium ‘Bob’ is a first name
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Pizza with Pixel

VMLY&R
Issue 59 | June 2021

The smartphone category was suffering from years of underwhelming upgrades
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Safe Waze 2 Shop

McCann Poland and McCann Toronto
Issue 59 | June 2021

According to PHE test and trace data, especially in the beginning of the pandemic, shops were the #1 place to be exposed to Covid 19
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Sheba Hope Reef

AMV BBDO
Issue 59 | June 2021

Scientists estimate that if the world does nothing, 90% of the world’s tropical reefs will be gone by 2043, impacting nearly 500 million people who depend on them
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Slow Road

Cheil Worldwide
Issue 59 | June 2021

Cheil Worldwide is proud to announce ‘Slow Road’ – a new navigation service which instead of offering the fastest route to a destination, offers the most beautiful route instead
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The Climate Crisis Font

TBWA\ Helsinki
Issue 59 | June 2021

The Nordics’ largest newspaper releases a free font visualizing the urgency for climate action Last spring when the whole world went into lockdown, carbon dioxide emissions quickly plummeted
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The Nature of Plastic

Cheil Central America
Issue 59 | June 2021

STUNNING IMAGES OF CHILE CREATED FROM PLASTIC BAGS IN CHEIL’S NEW GREENPEACE CAMPAIGN TO DRIVE BEHAVIOURAL CHANGE Cheil Central America has created a striking campaign for Greenpeace Chile – ‘The Nature of Plastic’ – in which five of Chile’s iconic locations are re-imagined in plastic for print, outdoor and social to express the impact of pollution, even in protected environments, and highlight the need for behavioural change
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The Warmest Gesture

darwin BBDO
Issue 59 | June 2021

There are over 500,000 deaf and hard of hearing people in Flanders
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TV Live Event, Hijacking of a TV programme

Serviceplan France, House of Communication France
Issue 59 | June 2021

In France today, 1.7 million women do not have the financial means to buy intimate hygiene products
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VB Solar Exchange

Clemenger BBDO Melbourne
Issue 59 | June 2021

Victoria Bitter and Clemenger BBDO Melbourne have launched the VB Solar Exchange – a new program that enables beer lovers to trade their excess solar energy for slabs of Victoria Bitter
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What’s the Craic?

YoungShand
Issue 59 | June 2021

It’s been a tough year for small businesses and the hospitality industry as a whole
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#notanaccessory

FamousGrey
Issue 58 | March 2021

Due to the lockdown, many Belgians impulsively bought and are still buying a dog without properly thinking it through
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Beyond Generations – REBOX IT

McCann London
Issue 58 | March 2021

Loneliness among the elderly was on the rise, with a million older people going over a month without speaking to anyone, according to Age UK
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Big Good. A burger created to help

TBWA\Spain
Issue 58 | March 2021

The International Monetary Fund (IMF) has predicted that the Spanish economy will shrink by 12
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Colourful Days

AlmapBBDO
Issue 58 | March 2021

Brazil was having a tough time in 2020 with the coronavirus pandemic, but its homegrown flip flop brand Havaianas wanted to help people think ahead to “more colourful days to come
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Feast of Legends

VMLY&R Kansas
Issue 58 | March 2021

Wendy’s, the No
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HELP! The Game

CHE Proximity
Issue 58 | March 2021

Australia is a uniquely risky country
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Let’s Melbourne Again

Clemenger BBDO Melbourne
Issue 58 | March 2021

Melbourne’s COVID-19 lockdown restrictions were some of the longest – and toughest – in the entire world
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Malnutrition Labels

DAVID Madrid and DAVID Miami
Issue 58 | March 2021

Committed to providing access to sustainable nutrition for 1 billion people and moving towards zero processed sugar in all products by 2025, Dole Packaged Foods, LLC took its efforts to raise awareness to new heights with Malnutrition Labels
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Nature’s Closing Down Sale

ENGINE
Issue 58 | March 2021

Will Travers OBE, President and Co-Founder of Born Free, has said: “Nature is in big trouble
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One True Loyalty Program

BBDO New York
Issue 58 | March 2021

These days corporations bombard us with endless references to loyalty: brand loyalty, loyalty rewards, loyalty cards, loyalty points, even loyalty lounges
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Open to Better

72andSunny Amsterdam
Issue 58 | March 2021

'Open to Better' was a call to action after Coca-Cola’s ‘Open Like Never Before’ advertising, which featured George The Poet inviting everyone to stay open and optimistic
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Take a baby step into parenting

Colenso BBDO
Issue 58 | March 2021

PEDIGREE is on a mission to end global dog homelessness by making dogs relevant to people at different stages of their lives
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The Tiny Pub

DDB Group New Zealand
Issue 58 | March 2021

Emerson’s is a regional beer, based in the far south of New Zealand
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