Background
E.ON is committed to renewable electricity and low-carbon energy solutions. But it also wants to encourage the British public to make more environmentally friendly choices. Air pollution is a major environmental issue that individuals’ actions can make a real difference to. During peak morning traffic, one in five cars are taking children to school. The daily school run is responsible for creating half a million tonnes of CO2 per year. (That’s more than some small countries). So, how could E.ON encourage parents and children to ditch the car and walk to school, whenever possible, instead?
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