Current Issue 41
Mail & Door Drops
Addressing The Problem OgilvyOne London 75% of the world's population had no reliable system of addressing. Streets, house numbers and post-codes simply did not exist. Forward The Cure The Leo Burnett Group Thailand Uhmpang hospital had noticed that well-to-do city-dwellers tended to have a lot of unused medicines and prescriptions. Those meds could be used by less well-off patients. IKEA Cross-stitched mailer LIDA IKEA wanted to drive some of their most valued FAMILY members to a website, where they could download a £5 voucher if they chose to opt in to email communications. Rider Reminder Clemenger BBDO Melbourne Car-dooring, the act of opening a car door into the path of a passing cyclist, was responsible for hundreds of injuries and even deaths every year in Victoria.
FreeTest Drive the BBC Partners Andrews Aldridge The task was to grab the attention of senior global decision makers at premium car brands and get them to consider BBC World News and bbc. com as an advertising platform. The Ultimate Experiment Mecka Nexans was one of the world's largest producers of cable equipment. One of their product segments was fibre cable, in which they were market leaders in Sweden. Hologram Clemenger BBDO Melbourne The DM campaign promoted the launch of the Mercedes-Benz GLC and pushed the boundaries in innovation by being the first to use hologram technology. Kobe’s Rules Book Africa Kobe Bryant had retired, he who was one of the greatest basketball players of all time.
Online & Digital
#4GREDLINE FCB New Zealand Vodafone challenged FCB to showcase their 4G mobile network in a fresh way, which would lift reliability perceptions. Bacardi Incognito Tickets BBDO New York In 2016 Bacardi faced the same problem as every other major brand: they needed to reach a young tech-savvy audience that used ad blockers and private browser settings to keep their privacy online. Colcci Party all the time Escala To launch their spring/summer collection for 2017, Colcci tapped into youth culture for their brand proposition, "Party all the time". For Sofia Edelman Deportivo Swedes appeared to be able to cope with just one issue at a time. FX Star CHI&Partners TalkTalk had sponsored the UK's hit TV show "The X Factor" for ten years. Its user-generated idents campaigns had become very popular. Girls of Paradise McCann Paris Le Mouvement du Nid is a nonprofit organization involved in the fight against prostitution. Hadia Time OgilvyOne Dubai Ramadan is the Islamic holy month that encourages self-reflection, generosity and celebrates togetherness with family and loved ones.
FreeKid’s Book Collection Africa, Sao Paulo For over 25 years Itaú, one of the largest banks in Latin America, had believed in the importance of education. Their "Read to a child" project had distributed 40 million books free. Like My Addiction BETC, Paris Addict Aide was an online platform designed to help addicts and the people closest to them with a number of useful tools.
FreeLove at First Taste MullenLowe London & LA Knorr wanted to build on the success of their 2015 film 'The Flavour of Home', which was one of the most viewed online food films, attracting over 100 million views. Made By Me TBWA\Sydney Engineering suffered from a major perception problem that it was a "man's world" with the sector often portrayed as one of dust, hard hats and building bridges. Made In A Minute BBDO New York How-to videos had become a great way to learn about making things. But some were hard to keep up with while others moved too slowly. ReMumber FamousGrey In the days before smartphones, children learned their parents' phone number by heart. Responsive Lookbook FRED & FARID Shanghai Diesel had innovated in the world of fashion by combining denim with jersey and managing to make it look cool. Super Hero Customs 303 MullenLowe For over 110 years, Harley-Davidson had championed freedom and individuality through the customisation of its motorcycles. Thoughts Clemenger BBDO In New Zealand, research showed that one in four deceased drivers had cannabis in their systems and three of the four who died caused the crash that killed them. Website Re-launch MRM//Meteorite The brief was a global website re-design that aligned with Tommee Tippee's new brand strategy: Parent On. Do you believe in fate? Shackleton The Spanish National Lottery, in partnership with Shackleton, has rolled out a new campaign that continues to build on the "It doesn't get any bigger" concept launched last year. GULPihan sa 7-Eleven MullenLowe Philippines People were spoiling for a fight online because of the Philippines' most controversial election. Gulp's 7-Election wanted to own this. The Smiling Car Forsman & Bodenfors Semcon is a global technology company that develops products based on human needs and behaviours.
Outdoor & Events
Renovated Ambients Jung von Matt AG OBI, Germany's largest DIY-chain, offered high quality products for building and renovation. The task was to promote them in an innovative way. Snowden DentsuBos The subject of precedent-setting controversy, Edward Snowden had been called a hero, a hacker, a whistleblower, a dissident, a patriot, and a traitor. The A/C Vests FP7/DXB (part of McCann Worldgroup) & MediaVest Spark Emirates NBD's Business Banking division was looking for an innovative way to attract new SME clients from the construction business. The Soundlounge Poster BBDO Dusseldorf Soundlounge was a unique event, created in Düsseldorf – Germany's advertising centre – to bring together professionals from the recording and advertising industries.
FreeTiger Air-Ink Marcel Sydney Tiger Beer was the beer of the streets: born on the streets of Singapore, enjoyed in roadside bars and street food stalls across Asia and a longstanding champion of street culture. 24 Hours to Legendary 360i After several years of anticipation, Canon was introducing a new DSLR to its already renown 5D product line. Clash of Kings #LondonsBattle #FightLikeaKing Wasserman Elex-Tech wanted to create a large scale UK event activation to promote the online war and strategy game, Clash of Kings. KnowNo Project MarcUSA For decades, the message "no means no" was an attempt to prevent sexual assault. The Unreachable Meal No, No, No, No, No, Yes 200,000 families in Israel can't reach a Jewish New Year's festive meal. Worlds of Welcome DDB Berlin Germany has welcomed over 1 Million refugees displaced by conflicts in the Middle East.
Backyard Burger King Colenso BBDO New Zealand was a fairly unique market for Burger King. For one, New Zealand had the highest penetration of fast food restaurants per capita of any country in the world. Countdown To Kit Off AMV BBDO The Walkers brand originated in the town of Leicester. They had been a sponsor of Leicester City football club for many years. Their ambassador, Gary Lineker, was both a former Leicester City player and the host of the UK's largest TV football show. FNV // FNV Live Victors & Spoils America was one of the unhealthiest nations on earth, with 12 million kids classified as obese. Hello Clemenger BBDO New Zealand In New Zealand it was established that driver distraction was a factor in up to 30% of crashes. 98% of young people thought that using a mobile phone while driving was dangerous yet 75% admitted to still doing it.
FreeHendrick's Ministry of Marginally Superior Transport Gravity Thinking Hendrick's was the world's first unusual gin, oddly infused with rose and cucumber. It pays to experiment Wunderman UK Part of Pulse Creative Dream Team was one of the UK's favourite fantasy football games. Meet Graham Clemenger BBDO Melbourne TAC, the government-owned road safety authority for the state of Victoria, launched a new 'Safe System' strategy. The Biggest Small Beer Ever Made Victors & Spoils The Brewers Association of America turned to Victors & Spoils to help put the spotlight on craft beer, the true symbol of American idealism, ingenuity and entrepreneurship, to combat big beer. Why a telecom operator started selling sunscreen BBDO Brussels Unexpectedly, Scarlet, a Telco in Belgium, started running ads on TV, on posters and online selling the Scarlet Snorkel set and Scarlet Sunscreen. Give a Beep Edelman Deportivo Hövding, an innovative bicycle helmet brand, wanted to do an engaging brand building campaign in London, demonstrating curiosity, innovation and care for London cyclists. Maternity package for an 11 year old hasan & partners In western countries it is very easy to close ones eyes to the problems in developing countries. Printed By Somerset Leo Burnett Toronto Somerset, a small printing shop in Mississauga, specializes in beautiful, high-quality printing.
MARTINI Smart Cube AMV BBDO The one thing that interrupts a great time with friends is stopping the conversation to get more drinks and queuing at the bar for the next round. Nike Football Pro Genius AKQA In elite football, fine margins separated the good from the truly great. Reword Launch Leo Burnett Melbourne Bullying has moved from schoolyards to social media. Around the world, cyberbullying was quickly becoming one of society's most serious problems, creating millions of victims.