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The Unclosable Store

Samsung

Issue 62 | March 2022

Background

In November 2021, Samsung started to renovate their Sydney Experience store. Trouble was, they were closing down at the very moment Sydney was opening back up from the pandemic. The brief, therefore, was to draw attention to the Parramatta store while it was being renovated and give shoppers a way to engage with Samsung and be aware of the reopening date.

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