In November 2021, Samsung started to renovate their Sydney Experience store.
Trouble was, they were closing down at the very moment Sydney was opening back up from the pandemic. The brief, therefore, was to draw attention to the Parramatta store while it was being renovated and give shoppers a way to engage with Samsung and be aware of the reopening date.
This article is for Directory subscribers only
Submit Your Work
Send us your work for the next issue of Directory using our submissions form