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Online & Digital
 

The Unseen Stats

BT Sport

Issue 62 | March 2022

Background

In 2021, society, and sport, had reached a tipping point in the battle against inequality. BT’s brand mission was to Connect for Good. As a sports broadcaster, they wanted to lead the fight against online abuse. Comments that get you arrested in real life live free online. By exposing this unknown side of the internet the intention was to impact real societal change.

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